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SECTOR GUIDE PRE-SCHOOL 69 JUMBO 01707 289289 MGA ENTERTAINMENT
Product expansion of the Lalaloopsy portfolio has seen 24 dolls become available this year. And, with eight new dolls arriving in the range for spring, there will be 32 different characters to collect in total. New characters include Sunny Side Up, Berry Jars n Jam, Marina Anchors, Sahara Mirage and Patch Treasurechest (£26.99 each).
Meanwhile, Silly Hair Lalaloopsy is also new to the range
this year and comes with accessories and a pet with matching bendable tail. Jewel Sparkles and Crumbs Sugar Cookies are the two characters to be given a hair makeover (£29.99).
HABA
Jumbo has recently expanded its pre- school portfolio with the addition of Everything’s Rosie. Available in the range are a 15-piece shaped floor puzzles, a 35-piece assortment and a Lotto cardboard game, with further products due in 2012. On top of this, Jungle Junction and
Raa Raa the Noisy Lion will both have 35-piece puzzle assortments and a shaped puzzle hitting shelves. The three licences join Jumbo’s portfolio which includes Peppa Pig, Fireman
FLAIR
Flair has a collection of vehicles and play-sets based on Disney’s Jungle Junction show.
The Hippobus and Beetle Bugs play- set is a big yellow school bus with working sounds and comes with five multi-coloured Beetle Bugs and Stop and Go signs for crossing the road. On a larger scale, the Jungle play-set recreates the world of the TV show. It features Ellyvan’s and Zooter’s houses, Miss Jolly’s School, the clock tower meeting point, a working elevator, plus Ellyvan and Zooter figures. Marketing for the Jungle Junction
range includes press ads in parental magazines through the autumn reaching over one million readers, mummy
BANDAI 08456 028782
Noddy has made a return to retail thanks to Bandai’s new line of plush, vehicles and play-sets.
Highlights include Noddy’s Fix & Go
Monster Truck, which can be taken apart and then rebuilt using the bolt to secure the wheels, grill and boot. When complete, children can push down on the truck’s boot and watch it drive away while the engine makes revving noises. The Noddy Takes to the Air play-set, meanwhile, includes
a Noddy pilot figure, plane, helicopter, runway playmat and a control tower which plays sound effects and a musical tune when the wind sock is turned. In addition, there are plush characters of Noddy, Tessie Bear, PC Plod and Bumpy in two different sizes, as well as a special Noddy dressed as a pilot. Other products in the range include the R/C Noddy car, a Wind Up car with click clack Noddy figure, a large fabric Toyland playmat with two vehicles, an assortment of Noddy Playscene collectable figures, a Noddy Mobile Phone and Noddy Camera.
Sam, Ben & Holly’s Little Kingdom, Disney Cars and Disney Princess. Jumbo is also keen to continue bringing new puzzle concepts and game mechanisms to market. Examples of these include the Fireman Sam Spin and Rescue game with voice and sound effects, plus flagship electronic game Disney Princess Magic Wand game where girls need to reach the enchanted castle by waving a magic wand and following the spoken instructions.
020 8643 0320
blogger reviews and a social media campaign on UKMums TV, as well as TV ads and activities in pre-school magazines.
The firm has introduced a pre-school version of its popular Ball Track Construction Set. The Click Clack Ball Track – suitable for 18 months and up – has chunky wooden balls which clatter and roll from level to level with various sounds and activities Meanwhile, the Ball Track Roll n Roll has two characters at each end of the wooden track and comes with two colourful wooden balls. The product is also compatible with Haba’s Discovery Balls (suitable for babies over a year) with sounds and optical effects. Also in the firm’s collection are the Discovery Blocks and Patience Blocks.
HTI 01253 778888
HTI has a number of Peppa Pig role-play sets and outdoor toys, in addition to branded dolls prams and pushchairs. Many lines feature Peppa sounds and the theme tune, as well as relevant still graphics from episodes. Play-sets include the Peppa Pig Kitchen, the Princess Peppa Musical Light-Up Dressing Table, Nurse Peppa’s Medical Set and Tea Party Picnic Set. HTI also has a Chuggington wheeled toy range including the Wilson Ride On, which features a specially tooled character moulded face. There is also the Chuggington Move n
Groove 3 Wheel Scooter. The firm’s Ben & Holly’s Little Kingdom line includes a Breakfast Set, plus a picnic tea set in hamper, a tea pot set and a selection of dolls prams and pushchairs.
The licensed line-up continues with a
raft of Winnie the Pooh products – including the Hunny Pot Picnic set and the push along activity mower – while HTI has also expanded its JCB line with two seven-inch Sand Trucks. Finally, a new introduction for spring/summer 2012 is the Bubble Truck in HTI’s own Double Bubble brand.
Designed to encourage a love of music from an early age, the Children’s Musical Instrument range includes jingle bells, drums, xylophones, tambourines, maracas, rainmakers, harmonicas and recorders.
HALILIT 01254 872454 Other products in Halilit’s portfolio are
the Developmental Walker and the Stacker Truck in the Taf Toys range; four new themed sets in the Interstar line; plus Brik-a-Blok, a modular construction toy system.
NOVEMBER 2011 0161 304 9555 0845 0533 333
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