44 SECTOR GUIDE WHEELED TOYS LITTLE TIKES
Little Tikes is making several new additions to its 3-in- 1 Trike range, including a version that incorporates an interactive dashboard from the company’s DiscoverSounds brand. The Little Tikes 3-in-1 Trike grows with the child through three stages – Parent Guided riding, Learning and Independent cycling. The 3-in-1 Trike with
DiscoverSounds Dashboard enables kids to discover the sounds of the road on every ride. Features include lights and sounds such as engine start, revving, police and fire sirens. There are turning signals with LED lights and a real working steering wheel – all designed for driving role play while using the 3-in-1 Trike in its first stage as a parent guided trike. For added play value, the Dashboard can be
JOHN CRANE
Tidlo provides a host of balance bike toys for active play. For boys there are the My First Scooter in red and the My First Motorbike. Alternatively the Lemon Scooter aims to provide a retro feel for all little girls. Each leg-powered balance bike comes in high gloss paint with detailing, while the grip handlebars and pneumatic tyres make for a more safe and comfortable ride. The Tidlo Collection is fully
merchandisable by retailers, which can request free point of sale with orders to help actively merchandise their new Tidlo section in-store.
On the packaging, an at-a-glance age
range symbol and category ensure retailers can show the toys to their best advantage in learning related sections and consumers can make an informed purchase. Plus, there are developmental
DKL
DKL’s newest range, Miniland, is already proving popular and features wheeled toys that are perfect for energetic toddlers. Made from high quality plastic, the colourful vehicles include large ride-ons, pull backs and mini vehicles in a variety of different models. The ride on Monster Truck is a highlight, and has a chunky, colourful design. The Truck has a tipper attached to carry those all important building materials, which, when lifted up creates space for a child to sit and push themselves along. The tough, all terrain tyres mean the Monster Truck is suited for both outdoor and indoor play. The Super Tractor and Trailer is a large push along toy which features a loading arm and a trailer that can be detached and doubles as a wheel barrow, while the green and yellow Tractor and Digger is a realistic looking farm tractor with loaders on the front and back. For younger children Miniland’s animal pull backs are a great way to encourage
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movement and coordination. Featuring non-slip wheels that can be used on all types of flooring, these speedy little animals are easy to grasp and provide hours of entertainment. Wonderworld’s Mini
Vehicles range continues to be popular and has seen four new additions to the range this
year – Mini Racing Car, Helicopter, Truck and School Bus. Complete with driver, all Mini Vehicles are suitable from 18 months and make a fun collectable toy with a wide variety of models available including Mini Crane, Fire Engine, Loader, Taxi and Tractor. Made from sustainable wood and featuring rubber tyres, these sturdy vehicles are easy to manoeuvre and perfect for small hands to play with inside or out.
01908 268 480
removed and played with independently. Another addition is the
3-in-1 Trike with Deluxe Accessories, available in pink or blue. With its padded seat and portable storage bag, kids can learn to pedal, while parents can store snacks and valuables in the zippered pouch.
The original 3-in-1 Trike will also be
available in navy blue, in addition to the existing pink/lilac and red/yellow/blue colour ways. Other features include an adjustable shade canopy, four position seat fitting children of all sizes, five- point seat harness, protective safety bar, non-slip pedals and an adjustable, detachable push handle allowing parents one-handed control.
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icons on each toy for extra confidence in the product’s play and learning value. The Tidlo Collection is backed by a PR and marketing campaign including consumer advertising, promotions to raise awareness via social media strategies.
BIGJIGS TOYS
Bigjigs Toys has a wide selection of wheeled toys on offer, from ride on toys to push along characters. The most recent additions are two wooden bikes that offer children their first step towards bike riding. Available in pink and blue, the bikes have soft padded seats that are height adjustable so the bike develops with the child.
They also offer added cushioning with padded wheels and easy grip rubber handles. Children from one year upwards can enjoy the colourful range of Ride On toys. The Cow and Bunny Ride Ons are embellished with soft touch fabric ears and come with six sorting shapes. The Giraffe and Zebra Ride Ons have taller wooden necks so taller children can sit comfortably. The designs also come with a shape sorting body panel and six coloured wooden shapes. Bigjigs Animal Push Alongs aim to make walking even more fun. The colourful Push Alongs come in a pack of eight assorted designs including a
KIDDIMOTO BIKE ACCESSORIES
For safety conscious parents and little fashionistas, Kiddimoto’s range of stylish yet practical helmets are designed to safeguard the most important part of the body – the head. Kiddimoto’s range of funky, eye- catching designs are based upon the iconic looks of the BMX Dirt helmets popular with children. Made from injection moulded ABS hard plastic, they meet all cycle helmet safety standards, have a rear wheel and chin strap adjustment for the perfect fit, come in different shell sizes and boast an 11-vent cooling system. Prices range from £24.99 up to £34.99. Kiddimoto bike gloves are a must-
have accessory for all Kiddimoto riders. Available in a range of designs to coordinate with the balance bikes and helmets, the cycle gloves are comfortable, functional and look cool while protecting vulnerable little hands as they scoot about on their Kiddimoto. With the same detail as adult
rider gloves, the kids’ bike gloves will make youngsters look and feel like a real rider.
STREET SURFING
The Wave 360 builds upon the success of Street Surfing’s original Wave. The new design offers a more versatile
range of motion than any previous casterboard, from unlimited spinning to both forward and backward carving. The casterboard features 360 degree
dual-directional technology on a robust board, allowing riders to perform a wider range of 360 and 180 degree spins. Furthermore, the lightweight design improves board speed and trick
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cow, a monkey, a frog, a Ladybird and different coloured teddy bears. Each design has three small wooden balls attached to each wheel for that ‘click clack’ sound as they are pushed along. For easy display retailers can order a wooden POS unit.
01749 871 175
The firm’s bike gloves for kids have padded grips on the palms and velcro straps to keep them secure on even the smallest of hands. The gloves come in one size to fit
children from two to six years (£7.49). Personal touches can also be added – a child’s name on a Kiddimoto for £8.99 and a number for £3.99, for example. The company’s accessories range also includes replacement tyres (£7.49) and tubes (£4.99) for the Kiddimoto.
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capabilities. The Wave 360 also features Abec 7 bearings. Nathan Ridgard, UK and Ireland country director at Street Surfing, commented: “The Wave 360 takes board riding to the next level. Riders will stand out from the crowd when they show off their skills, putting a whole new spin to traditional Ollie, Kickflip and Fakie ticks.”
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