COMMS VISION 10-12 NOVEMBER GLENEAGLES PREVIEW
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one-stop-shop for their customers’ communications requirements,” said Roach. “In the current economic climate particularly, offering one specialist service is not always enough for a provider to retain a healthy client base. By using the Exponential-e cloud and leveraging the relations Exponential-e has with its large channel community, partners suddenly have the ability to meet the ever developing demands of their
customer requirements.” Mark Roach
Dark clouds still cast a shadow over the economy, but a ground breaking channel first for Exponential-e’s gathering cloud portfolio offers a far brighter prospect, according to Mark Roach, Channel Sales Director.
cloud-based Application Performance Management solution which is delivered over the company’s business grade Internet service. Ahead of the Comms Vision 2010 launch of this product, Roach commented: “Our partners can offer a solution previously only available to large enterprises and multi-nationals using expensive hardware. The ability to view and control Internet bandwidth from a simple portal without any hardware is a compelling proposition, not just because partners have the choice to retain or pass control on to the end customer, but also
S
ilver sponsor Exponential-e is poised to showcase a ‘channel first’
particularly with the recent introduction of the Digital Economy Act clamping down on illegal file sharing. We see Comms Vision 2010 as the perfect platform to build relationships with senior decision makers at like-minded organisations.”
The Exponential-e pure Ethernet cloud has so far proved to bring much success to the channel, allowing partners to converge multiple services down the same pipe. Using Ethernet as a delivery mechanism of next generation communications services simplifies the way both Exponential-e and its channel partners work together. Roach noted: “The days where the only option for the provision
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of all communications services was by multiple connections are long since over. Of course, there are still companies yet to move towards convergence, but the take up curve is steep as enterprises and SMEs seek to consolidate the number of service providers they need, while making a significant cost saving in their ICT expenditure.”
With many providers seeking new ways to tie in their existing customers with a competitive edge, Exponential-e continues to acquire new partners who recognise the opportunity to up sell to their existing client base. “More and more partners are now using the Exponential- e cloud as a means to position themselves as a
According to Exponential- e, 2010 so far has been another year of significant growth, and Roach sees the introduction of the cloud-based Application Performance Management business Internet service as another market disruptor, easily capable of extending its growth throughout 2011 and beyond. “Application Performance Management on business Internet is just the start,” said Roach. “Early next year we will be extending the functionality to our VPLS wide area networks, and of course, offering this to our channel partners as a white label solution.”
Despite the uncertain economy Roach is sure that the company’s growth ambitions will be realised. He commented: “Until now, anyone wishing to provide a service with such granular detail and control had to install very expensive
hardware and provide the training for the day- today usage. Exponential- e offers such services from the cloud and at a minimal cost to channel partners. This makes things very interesting in the market, and certainly makes Application Awareness and Control available to the masses.”
As a provider of VPLS networks since 2006, Exponential-e has always sought to be quick to market with innovative solutions designed to improve business capabilities, as well as increasing the opportunities for channel partners to lock-in and up-sell to their customers, while locking- out their competitors.
Roach added: “With the channel being by far the biggest area of sales at Exponential-e, the company naturally seeks to provide significant focus and support to its partners and the solutions they offer. This is also why Exponential-e endeavours to make things as easy as possible for them, not just by offering a Next Generation platform for the delivery of their specialist services, but also by giving them the control they need to provide their customers with the right solution at the right time, with ease and scalability, while providing the partner with opportunities for additional revenue streams.”
We see Comms Vision 2010 as the perfect platform
Silver Sponsor
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