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COMMS VISION 10-12 NOVEMBER GLENEAGLES PREVIEW


www.commsvision.com EXPERTISE & INNOVATION


Gamma Telecom continues to innovate in a market characterised by change and technological stimuli, and according to Bob Falconer, CEO, its expertise in delivering cloud-based solutions places the company and its partners in a strong position.


solutions and Gamma is helping channel partners remove the barriers to entry into these different areas, while developing its product set to accommodate this trend,” noted Falconer.


Bob Falconer


of voice services and applications, switching in excess of 900 million minutes a month and helping over 500 channel partners grow their business. “Our innovative voice services are designed specifically to be supplied through channel partners for fast, efficient and profitable resale,” said Falconer. “Our suite of inbound services, which provide instant and comprehensive call plan control, have seen impressive growth this year and our strengths in IP telephony maintains us as a leading SIP trunking


G


amma Telecom is one of the UK’s largest providers


provider with thousands of channels installed in the Government, retail and contact centre sectors. We’ve also seen good growth in mobile voice and broadband connections.”


With over five years experience in operating a soft switch based Next Generation Network, Gamma has been introducing more services running off its core network. “Software as a Service (SaaS), the cloud – call it what you like – the increasing range of network-based capabilities in our Inbound and IP services are benefiting channel partners with clever features and new sales opportunities that


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58 COMMS DEALER NOVEMBER 2010 www.commsvision.com


just weren’t possible before,” added Falconer. “Traditional barriers to sale such as capex


investment and instead low cost monthly rental fees per line with no upfront hardware costs are winning business, especially now as budgets are tightening.”


Clearly the market is changing. Unified Communications is here and larger businesses are increasingly wanting everything to be joined up. This is taking more and more of the channel outside of their comfort zone. “Those traditionally focused on fixed voice, or data, or mobile are now finding themselves delivering a mix of these


For Gamma, it’s not just about delivering products. “No longer are we providing one or two products in a standalone format,” added Falconer. “By providing glued together solutions that form a big part, but not the whole solution, we are enabling our channel partners to go to market solving real business issues rather than just going in with a technology sell. We’re seeing this with SIP trunks and inbound forming resilient DR solutions, SIP trunks connected to hosted PBXs in a data centre via Ethernet, hosted IP telephony services delivered over our broadband enabling us to provide SLAs that give partners the confidence to sell, and service wraps including back office and support facilities (such as producing end users bills, collecting payment, providing full provisioning or first or second line support) that enable our channel partners to deliver a more comprehensive solution to their customers.”


Falconer believes that complexity will continue in the market with more cloud-based solutions becoming prevalent and more solutions coming in component form and being glued together. So what does this increasing complexity mean to Gamma and its partners? “We’ll be increasing our


focus on the service wrap we deliver around all of our products, and we’re investing in a broad set of staff across the piece, including areas like pre- sales support to help on the technical side and project management to ensure that delivery of various components come together at the same time,” he said.


Gamma is cash generative, profitable and debt free, and is building on last year’s strong set of financial results with big plans for further growth and new products that go beyond voice. “This year we rolled out our next phase of development by introducing the latest soft switch technology from Ericsson into our core infrastructure,” commented Falconer. “This multi-million pound investment underpins the success of our new wave of products including SIP trunks, inbound and hosted IP telephony services, and moving to a second generation of soft switches positions the company well to expand on the services available to the channel.


“We have an in-house software development team with proven experience of cloud- based services and we’ll continue to build on our voice applications and services. Significantly, we’ll also go beyond just providing voice, with a range of new data services being introduced next year that will enable our partners to deliver truly converged solutions to their customers and differentiate themselves in the marketplace.”


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