COMMS VISION 10-12 NOVEMBER GLENEAGLES PREVIEW
www.commsvision.com A TRANSFORMER’S VISION
In today’s economic climate business transformation is right at the top of everyone’s agenda. We all need to embrace change to retain customers and market share, as well as continuing to deliver profit in tough times, says Colin Annette, BT Wholesale’s Director with responsibility for the reseller channel.
O
rganisations are looking to reinvent themselves
amid increasing competition and to leverage fast-evolving technologies in wholly different ways. Agility is key to respond to that structural market change, as is thinking differently about what ICT systems can do to accelerate business growth. “BT Wholesale’s portfolio of products and services offer a broad range of solutions that deliver business agility,” said Annette. “High speed, reliable network services are the foundation stone for change. BT Wholesale’s 21st Century broadband and Ethernet products bring business class access to businesses across the UK. Our fibre-based superfast broadband products are transforming the market even further, with their greater speed, reliability and application performance.”
One example is BT’s next generation IP Voice service, designed specifically for resale and for business use. “BT Wholesale’s One Voice package enables our customers to put a foot into the IP market without risk,” added Annette. “It allows resellers to continue to run their traditional voice business as well as providing a simple and penalty free migration path into the growing world of VoIP. BT Wholesale’s entrance into the VoIP market signals a change, bringing reliability and stability to the IP market as
well as helping customers to provide the same quality service and flexibility to their own customers whether large, or small.”
Hosted IP Voice Services (IPVS) is the first BT
Wholesale Communication as a Service (CaaS) capability. By taking communications as a service compared to how customers buy services today, it significantly reduces the need for major investment in infrastructure, support or maintenance, driving immediate cost transformation. “Cloud- based solutions are a way to transform business operations and can offer over 40 per cent cost of ownership savings,” said Annette. “We will shortly be announcing a range of enhanced voice services that use our CaaS platforms, to bring new services and incremental revenues to resellers with a voice customer base.”
Broadband and the increasingly ubiquitous presence of smartphones are driving demand for bandwidth at a level and pace few could have imagined. Annette added: “In less than a decade the UK has gone from being a dial-up cul-de-sac to a broadband superhighway. Thanks to BT’s nationwide roll out of first generation broadband and our £2.5 billion investment in next generation fibre broadband, we’re helping to transform the UK business community into one of the leading performers across the wired
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66 COMMS DEALER NOVEMBER 2010
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drive long-term success for our customers as the basis for our success,” added Annette. “Our competition ready next generation networks present a new dimension in high speed, reliability and resilience, deploying flexible QoS levels to support applications like voice and video.”
Colin Annette
In less than a decade the UK
has gone from being a dial-up cul-de-sac to a broadband superhighway
world. We’re determined to push beyond the commercial boundaries of BT’s next generation broadband investments by working in partnership with others. We recently announced an agreement with Cornwall County Council that demonstrates our strength and credentials in delivering publically funded, next generation access (NGA) programmes in the UK.”
NGA programmes, like the one in Cornwall and the Isles of Scilly, offer an exciting business opportunity for all of BT Wholesale’s CP and ISP customers. This partnership approach brings fibre and other high speed broadband services to new areas of the UK, while ensuring services are available on an open wholesale basis to all communications providers. “We want to support and
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BT Wholesale’s evolving wholesale broadband services provide a roadmap to help resellers transform their own business and communications services portfolio. “We’re not stopping there,” commented Annette. “Not only are we investing in our network we have also restructured our thousands of service professionals and invested heavily in tools and automation to drive efficiencies in our delivery and repair capabilities. We are driven by a desire to shift the experiences of a BT Wholesale customer from good to great.”
According to Annette, BT Wholesale is taking a different view of the world and embracing and driving change. “At the same time, we are challenging convention and creating new market opportunities for customers,” he said. “Our continual investment in new products and solutions can help you transform the way you do business. Whether business transformation ambitions are centred around cost efficiency or competitive growth, BT Wholesale can help revolutionise the services resellers deliver to their customers.”
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