COMMS VISION 10-12 NOVEMBER GLENEAGLES PREVIEW
www.commsvision.com UK’S WORLD CLASS BUSINES
Consumer broadband in the UK may not match up to similar services in some other nations, but on the business broadband playing field there are few equals, writes David Dewsbury, Business Development Director at Cable&Wireless Worldwide.
O okla, a
broadband metrics group, recently
reported the findings of its international survey which ranked the UK’s average broadband speeds at number 33 in the world, a ranking that does not sit well with the general public. However, a clear distinction must be made between consumer broadband networks and networks designed exclusively for the use of businesses. A lot of the analysis of the state of broadband in this country blurs this obvious distinction and therefore draws incorrect conclusions. When it comes to business broadband networks, the UK is actually one of the world leaders. The nation’s businesses have access to truly world class networks that can deliver a range of value add applications allowing them to compete with any rival across the globe.
When analysing the quality of the UK’s business broadband networks, first off, we must begin with an understanding of the requirements of businesses and then look at how well these are being met by operators. In today’s environment, more and more is expected of networks used by organisations. Provision of voice and data services is no longer enough, modern businesses expect to be connected to
suppliers and customers anywhere, anytime and on any device. It is this responsiveness that provides them with the competitive edge they need to drive their business forward.
Business applications are increasingly seen as being critical to success. They can improve productivity, cut costs and change the way businesses communicate with all levels of their ecosystem. The choice of network is critical for these applications to run successfully. Put simply, competitive edge comes from the applications used by businesses and the only thing standing in the way of this being realised is the network.
Next generation networks
An explosion of
communications devices and network services has been driving end customer expectations higher. Value add services and applications are integral for their business success and resellers need to accommodate their customers’ demand for mission critical communication solutions that will help increase productivity, give a competitive edge and cut costs. Next generation networks are well
established as an essential tool for enhancing business telecommunications infrastructures. Designed to carry multiple data services
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such as IPVPN and Ethernet for bandwidth hungry, time critical applications seamlessly across the globe NGNs are ideal for businesses with multiple geographical sites.
NGNs offer significant competitive advantage to organisations because they support wider business goals such as increased productivity, security and reliability as well as improved customer service. Since a truly converged network can deliver any call, any piece of data and any image or application anywhere, in real time, NGNs reduce the number of devices needed to build the network as well as the cost and resources required to maintain it. The key business benefits of migrating to NGN networks include the cost savings resulting from simplified network management and reduced network complexity as well as increased speed and efficiency of data storage and transfer, and the elimination of the data transfer bottleneck typical of standard networks.
How business
broadband services can be provided In the UK, there should be no barrier to the take up of feature rich applications. Networks of sufficient speed and intelligence are available today and are, in fact, being deployed and used across a wide range of sectors. State-of-the-art
David Dewsbury
Business applications are increasingly seen as being critical to success
networks based exclusively on next generation IP run applications that businesses hadn’t even dreamed of a decade ago. The potential cost savings with the right NGN makes the business case for using just one network possible. With it, businesses can get the best from their applications, host them in a single data centre, prioritise, measure and manage their performance, cutting costs through simplified operations while at the same time minimising their carbon footprint.
The NGN infrastructure available for businesses today ticks all the boxes when it comes to providing a competitive national infrastructure. They are fast and affordable, providing speeds of up to 10Gbps which enable even the most data- heavy applications to run at blistering speeds. In addition, through advanced multi service access node (MSAN)
technology, a network is now capable of delivering speeds that are in excess of traditional leased lines. This means that backhaul and contention ratio service levels can now be tailored to support businesses requirements.
Networks are also scalable and resilient, providing up to 99.999 per cent availability. They can be delivered over a range of access media including fibre, copper, radio, Asymmetric digital subscriber line (ADSL), Symmetric Digital Subscriber Line (SDSL) or Ethernet, allowing businesses to tailor their networks to best suit their needs. What’s more, while the right infrastructure means using broadband last mile connectivity is an efficient way of delivering corporate networks into many sites (such as retail footprints), the networks of today are able to seamlessly integrate other access technologies into the same network.
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