NeoWave
With a clear swing towards one-stop-shop integrated product and service provision supported by a no-nonsense Partnership Pledge, there’s high optimism in the NeoWave camp, says Managing Director Justin Blaine.
4 2010 is set to be a big deal for NeoWave as it embarks on a strategy that plugs a gap in the dealer market, offering a one-stop- shop service for network services, systems, white label billing, lines and maintenance, with no competing brands, having secured agreements with Aastra, Opal, BT, 2N and Three. “The strategic direction of NeoWave is to help our customers become more solution and consulting led,” Blaine commented. “As new technology is introduced this approach is increasingly important. We will deliver that strategy by offering leading products, software and network services, supported with technical support and maintenance engineers. Underpinning this is our Partnership Pledge not to compete with our customers. The recent addition of the Aastra 800 distributorship and a Tier One distributorship with Three are clear signs of our overarching strategy.”
Q
NeoWave only represents leading manufacturers or Tier One network suppliers. “Our proposition is to extend the relationships of our resellers with their customers by providing more products and services,” added Blaine. “More sales to existing customers are the most profitable sales. We never sell direct so there is no risk of
margin erosion from NeoWave. With proactive marketing, including website builds and lead generation there is potentially a lower cost of customer acquisition, traditionally an expensive cost to a business. Tracker pricing means no risk of being undercut at contract renewal time by a drop in market rates. This means that customer retention will rise with a NeoWave relationship. Finally, with no ownership transfers NeoWave resellers and dealers have enhanced opportunities to build the capital value of their businesses.”
NeoWave’s mission is to be the preferred supplier partner for customer facing resellers and dealers, offering proactive marketing in addition to normal products and services. “We are adopting a customer centric mindset. All of our actions are designed to help our customers prosper through meeting their needs. Examples of this include white label dealer billing and no customer ownership transfer with our network services offer.
All
network services customers are eligible for business referrals that NeoWave receives and hands out.”
The cornerstone of NeoWave’s customer centric strategy and Partnership Pledge is not to compete while providing a one-stop-shop offering with no product overlap,
supported by proactive marketing. “The services range from creating a website for customers to planning and executing marketing campaigns on their behalf,” added Blaine. “Our new distributorships are complementary and underpin our one-stop-shop offer, so no matter what our reseller customer was previously sourcing from NeoWave they now have additional products to sell such as mobiles from Three and the Aastra 800 call manager.”
Among the influencing factors shaping NeoWave’s go-to-market strategy is the need to help resellers and dealers address the wider needs of their customers. “All of our customers have great end user relationships but often lack scale for new technology research or development, or the capability to introduce new products and services,” noted Blaine. “Network services or marketing are good examples, or they find current suppliers are trying to steal their customers. Our strategy is to exploit the positives, such as great customer relationships, and eliminate the negatives by offering a one-stop-shop for products and services coupled with our Partnership Pledge.”
NeoWave is also taking its winning formula of new products and services to new customers. “A key growth area is the hundreds of dealers who would like to have white label billing, a bigger profit share, and retain customer ownership so they can create capital value for themselves,” commented Blaine. “We also offer them a one-stop- shop of other products and services backed up by technical support and installation engineers for their existing customers which will grow the revenues of those dealers.”
In this era of Government cuts and economic uncertainty, saving money is an imperative and nothing
advertorial NeoWave establishes a new community
makes savings like NeoWave’s 2N gateways, says Blaine. “Another ever present threat is a disaster, be it a terrorism attack or environmental problems such as floods,” he added. “Our 2N gateways have built-in disaster recovery making for a strong additional sales feature. The whole world of communications is increasingly becoming mobile or M2M orientated, so we sit perfectly with our strategic partnership with Three and 2N, both at the forefront of M2M device development.”
Blaine noted that NeoWave’s mission is to stand out as the distributor of choice for partners will be reinforced by ongoing product and service development. “We aim to offer an outstanding range of products and services, with all the help our customers need and with good profits for them,” stated Blaine. “We are bringing together their customer relationships with our products and back office services on a basis of genuine and absolute integrity to build a mutual community.”
Join our better business community – call NeoWave now to expand your revenues and increase the capital value of your business.
Justin Blaine 0121 345 8340
Dave Falberg 0121 345 8343
Ranjit Jutla 0121 345 8341
Or email
info@neowavedist.com
44 COMMS DEALER NOVEMBER 2010
www.comms-dealer.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98