INTERVIEW
www.comms-dealer.com
Opportunities in vISP business
T
he ability of virtual Internet The current upsurge in vISPs is borne technological research required
Service Providers (vISPs) to from the evolution and popularity to keep that service innovative
allow organisations to focus of the Internet by organisations and competitive,” Churchill said.
on their core services is presenting that have an established customer
both providers and subscribers base, and those attempting to murphx removes these headaches
with exciting growth opportunities, capitalise on their prevalent brand. by enabling customers to harness
according to Carl Churchill, a “You wouldn’t be surprised to see its infrastructure and leverage its
Director at murphx. “Offering end Internet services being provided considerable investment. “Our
users broadband, dial-up, domain by your bank, the company business is focused on delivering
and hosting capabilities, without behind your favourite soft drink, innovative services backed
the initial capital costs in the band or nightclub,” added up by a skilled and motivated
creation and development of the Churchill. “It’s an opportunity to team,” Churchill added.
infrastructure, is just one reason why heavily capitalise on a strong and
the market for vISPs is burgeoning influential brand with minimal The whole ethos, he noted, is
under the weight of opportunity involvement outside the sales and around building long lasting
for wholesale providers,” he said. marketing efforts. It’s a process partnerships with customers and
of brand donation, and even in working with them to maximise
“Football clubs, night clubs, retail the current retail space there is the potential of new opportunities.
outlets and TV channels are still an opportunity to compete “With a vISP service customers can
among the end users making against what are considered the
Carl Churchill
be enhancing their proposition,
the most of the complete, major, ultimately inflexible ‘top service or brand, and building a
autonomous and efficient delivery five’ to which the vISP’s target to make the investment which recurring and lucrative revenue
mechanism for Internet-related audience has no loyalty.” makes the service so popular. “vISP stream in just 24 hours,” added
services provided by vISPs. And enables our customers to offer end Churchill. “Entering this expanding,
at the heart of the success is the This growth market is a costly one users up-to-the-minute capability, exciting sector can create
fact that the host organisation to enter at ground level, and but without the cost prohibitive numerous profitable opportunities,
is invisible to the end user, while where major organisations are set-up or management fees. It also and it is the job of providers to
companies such as murphx ensure using vISP as an opportunity to cuts out the time and expertise enable companies to take that
the service is kept resilient, reliable generate additional revenue for demanded by the effective first tentative step and ensure the
and easy for subscribers to use.” their brand there’s little incentive running, maintenance and following journey is trouble-free.”
„
Congrats to the Wild bunch!
F
ive magnificent teams from show real grit and determination was one of the most exhilarating
the comms industry are to carry on despite the pain. and exciting things I have ever
nursing cuts,blisters, bruises And let’s not forget we’ve raised undertaken. The experience
and sprains with big smiles on their some money to help young alone was wonderful, but the
faces after completing one of the people get their lives in order.” fact wewere doing it for such
toughest challenges they have ever a worthwhile cause made it all
faced. Teams from Chess Telecom, Edward Winfield of Cable & the morerewarding. I’d like to
Opal and Cable & Wireless took Wireless told Comms Dealer: congratulate the entire Opal
The C&W ‘Cranky & Witless’ team
part in last month’s Cap Gemini UK “Lots of people got injured during team and thank all the people
Wild Challenge – involving walking, the challenge – injuries included who sponsored us.”
biking and kayaking in the wilds broken bones and sliced knees
of the West Country – and raised from various falls and crashes – a Nigel Sergent, publisher at
over £25,000 for the Princes Trust. lot of people gave way beyond Comms Dealer magazine,
And David Pollock, CEO of Chess what they thought they were commented on the titanic effort:
who originally challenged channel capable of – and that’s what this “I think everyone in our industry
teams to take part at Comms event was all about. I would like should be genuinely proud of
Dealer’s Comms Vision event last to thank everyone who sponsored what the channel’s ‘Wild Bunch’
year, put his muscles where his us. A special mention must go to has achieved. Channel people
Opal entered two teams
mouth was to take his DevCom 2 Paul Rusby, Director of Service gave up their time, risked life
team to within a whisker of winning Provider at NTL Telewest Business, and limb, fought off illness and
the race! “It was without doubt who was a key sponsor and was injury and dug deep in their
the toughest physical weekend very supportive of our fundraising pockets to support this effort
I have ever experienced. I had activity.” Colette Howard, to raise a magnificent sum of
thought last year’s Costa Rica systems trainer at Opal and money for the Prince’s Trust. I
coast to coast challenge was hard, the only woman in their eight sincerely hope more teams will
but this was something else! I’m strong team, commented:“The look at entering teams for the
proud of the team. We all had to Capgemini Wild UK Challenge challenge next year.”
Runners up Devcom 2
„
NINE NINE
TELECOM TELECOM
GROUP
What are they up to now?
GROUP
50 COMMS DEALER OCTOBER 2009 www.comms-dealer.com
PG50 murphx v4.indd 1 6/10/09 10:49:48
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