CABLE&WIRELESS WORLDWIDE
email: anewway@cw.com
NGNs are here and now
ADVERTORIAL
Continued from page 27
Our MSP allows us to carry voice with five nines
availability (which means it’s available 99.999 per
SaaS applications mean
cent of the time) – good enough for 999 calls. This
is where 50 millisecond packet reconvergence
comes in – if a node goes down in the network,
customer conÀ dence
IP Packets converge quickly to avoid interruption
on IP voice calls. Traditional IP networks don’t. The
network is scalable – Provider and PE (Provider
Edge) layers are built in 10 and 20Gbps rings & reseller proÀ t
with a 40Gbps upgrade planned. So the cost for
us to upgrade means we can keep xDSL and
Ethernet pricing competitive and attractive for
end users. No other carrier offers a homogenous
next-generation IPVPN – and coming soon Layer 2 hen they analyse routes
Ethernet experience. Today, we have MSP nodes
in the UK, Asia, India, the Middle East and USA.
W
to business growth, more
service providers are
opting to move from
LIVE LIFE IN THE FAST LANE!
I’ve cited examples where a key issue was lack offering pure telco solutions to delivering
SEE PAGE 30
of application visibility. Application Performance exciting value add applications using a
Management (APM), offered by Cable&Wireless, Software-as- a-Service (SaaS) model. Web IPCCTV
is essential to the NGN proposition and a range The Cable&Wireless Web Internet Protocol
of tools enable customers to see traffic at Cable&Wireless uses SaaS to offer these Closed-circuit Television (CCTV) solution offers
application level. An optimisation package applications to SMEs via its channel partners. reliable economical and complete surveillance
can tune up critical demand and tune out non It creates a single, efficient service delivery connecting CCTV cameras over the Internet.
critical applications. If critical applications are mechanism and a quicker time-to-market The service is delivered and supported from
getting bandwidth rather than non critical ones, approach to support them more effectively. a central location to allow monitoring of live
an upgrade might not be needed. Between Resellers can now hold a different conversation images and easy retrieval of recorded footage.
them, provider and customer can manage the with customers. It’s one that focuses on how Businesses have real time access to on site
network to a previously unimaginable level. applications bundled with data access and activity via a PC or mobile device. Options
voice solutions can better address business include triggering of alerts prompted by unusual
APM can also accelerate IP Packets challenges, leverage broadband sales, create events. The ‘credit crunch crime wave’ affects
– especially useful in consolidating or virtualising customer stickiness and minimise churn. every UK business sector. Retail crime, for
IT estates in data centres or when using hosted example, is around £2.24bn annually according
applications. The applications perform as With SaaS, costs can be moved from a to SecurityPark.Net. The Cable&Wireless solution
though on a Local Area Network (LAN). lower capex model to an opex one, making helps to improve security, while reducing
it an attractive proposition for SMEs that the cost, complexity and dependence on a
The evolution of NGNs is driven by customers gain the functionality and benefit normally physical on-site security presence.
n
demanding more from networks. Take DSL: It’s associated with the capital previously
significantly cheaper than leased line options, restricted to large corporates. And all
PRODUCT LAUNCH
and with assured rates and enhanced care for a very affordable monthly fee.
gives a service experience that matches leased
The Microsoft Exchange SaaS solution:
line. Within two years, xDSL services will be the Online backup
In our personal life we expect a
main access technology for Small to Medium This cost-effective solution provides recovery of
remotely managed and hosted email
Enterprises (SME) and corporate satellite offices, critical data, ensuring protection of laptops and
service, so it should be an easy leap for
and will replace sub-2Mbps circuits. This is a desktops in the event of hard drive crash, natural
businesses, too. Managed exchange
significant market shift created by NGNs. The disaster, theft, virus or accidental deletion. The
is here, and here’s what it will do:
same is true of Ethernet for higher speed access. Department of Trade and Industry (DTI) tells us
• Hosted email avoids costly upgrades,
that 70 per cent of businesses suffer a major
equipment maintenance and IT support
The switch to NGN has begun and we shall data loss fail within 18 months – and few realise
• It’s easy to deploy and migrate
soon see mass adoption of high speed, low cost how vulnerable they are. At a DTI estimate of
from earlier software versions
infrastructure across all classes of UK businesses. a cost of £7000-£14000 per incident, it seems
• No capex but subscription based pricing
a risk too far. Anyone with a PC or laptop is
At Cable&Wireless we’re committed to a potential target and data from emails to
• It’s the first step to a fully unified
delivering business critical communications to bids, account plans to contracts should be
communications proposition
our wholesale partners wherever they operate. backed up. A key benefit is that end users can You can trust the power
Isn’t it time to see how our MSP can help your deploy the application without investment
of Microsoft solutions!
business evolve? in on site hardware and maintenance.
n
To find out more about C&W’s exciting propositions call 0800 072 4110 or email: anewway@cw.com
28 COMMS DEALER OCTOBER 2009 www.comms-dealer.com
28 -29 dpsC&W.indd 1 6/10/09 10:12:52
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