MOBILE IN FOCUS – BUSINESS PROFILE
www.comms-dealer.com
A MAN WITH HIS MIND
O2’s Head of SME Sales, David
Plumb, talks exclusively to
Comms Dealer about how mobile
operators are repositioning to
create exciting new market
opportunities for resellers.
EXCLUSIVE INTERVIEW
F
ew people can traditional mobile dealer
say they’ve seen model. “The mobile industry
convergence from is maturing and coming of
all angles, but with age,” he explains. “You’re
a background in fixed line, starting to see us move
mobile and IT services, to commercial models
Plumb can claim to have based on revenue shares,
a broader understanding giving the reseller a long-
than most, and he is crystal term profit stream and
clear about the market relationship with us.”
opportunity for resellers in
the mobile space. “There’s Plump’s career includes
a growing opportunity for an 11 year stint at Cable
resellers with some data & Wireless Global Services,
knowledge to add more before moving to systems
value for customers through developer Cramer, which
mobile. They’re in a unique has since been acquired
position to implement an by Amdocs. For the last
application across multiple four years Plumb has been
devices and do the data at mobile provider O2
migration, integration, heading up SME Sales.
training and the service In this role, he oversees
management themselves,” both direct sales and the
said Plumb. “There channel division and is
probably isn’t anyone else using his experience to
who could put together harmonise the two activities
a seamless package and to suit the developing
offer end users access to demands of resellers from
their information within backgrounds outside
the application on any of the mobile arena,
device or touchpoint.” who are keen to add
more services into a
At the same time as unified communications
demand is rising through proposition.
new channels, Plumb
believes that the mobile Plumb describes the
industry is improving its ethos at O2 as being
ability to service partners one of co-operation
who come from different rather than competition
backgrounds, and want with the channel.
David Plumb
something other than the “I think we do things
24 COMMS DEALER OCTOBER 2009 www.comms-dealer.com
24-25 Plumb.indd 1 6/10/09 08:27:11
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56