www.comms-dealer.com
PROFILE
Dial Green for telecoms
BUSINESS INTERVIEW
With several renewable energy projects underway,
Devon-based Dial Green’s mission is to be the
partner of choice for green environmentally
aware organisations. According to Bob Boothby,
Managing Director, Dial Green is ‘probably
the greenest telecoms company in the UK’.
oothby has been in the requirements we have no
B
telecoms industry for 15 hesitation in implementing a
years and during that time new environmental partner. Our
successfully developed offices even have a recycling
a telecoms reseller business that centre where we recycle
he sold to Opal Telecom in 2005, everything possible from batteries
with the intention of pursuing other to light bulbs. In fact 98 per cent
interests. Moving to North Devon, of our waste is recycled.”
Boothby and business partner
Kate Jones purchased a failing Dial Green is working towards
accommodation business, and EMS and ISO 14001 with the help
within two years made it a success, of Envision, the green business
achieving many environmental mentors. In pursuit of Dial Green’s
awards including Gold from the objectives, being self-sufficient in
Green Tourism Business scheme. energy, several renewable energy
“It was great getting back to our projects have been instigated and
countryside roots, said Boothby. completed including the installation
“It made us acutely aware of the of PV and solar panels, a 5kw wind
environment we live in. The success turbine, a water turbine and a bio
Bob Boothby
of Millbrook Cottages as an eco mass boiler to heat the offices. “We
estate has been fantastic.” have even installed an air-to-air “We are dedicated to our its customer satisfaction statistics.
heat pump for the not so warm customer service and believe we “Due to the fact that we have a
While in the pursuit of establishing English summers,” added Boothby. have one of the lowest churn rates green ethos it is easy to expect
Millbrook, Boothby could not “This now means that the Dial in the industry. Over the last two payment by direct debit, and
resist the lure of the telecoms Green offices and the estate are years our churn rate has been less 98 per cent of our customers
industry. Knowledge gained from self-sufficient in electricity usage.” than one per cent. We achieved are on electronic billing. These
past businesses enabled him to this by selling green products green factors allow us to keep
offer an ethical and efficient To complement Dial Green’s to green businesses, providing our cost base low, enabling us
telecoms service to businesses impressive green credentials, competitive solutions, and not to invest in efficient back office
and organisations – so Dial Boothby runs a lean and efficient profiteering from customers at systems. Kingston Communications
Green was born. Its main office business with a number of home any stage of their contract. Our is our main provider of minutes
is located in the renovated corn workers, negating the use of cars customer service staff are on first and we use Eclipse, which is a
store at Millbrook in rural Devon. or public transport, enabling the name terms with 98 per cent of carbon neutral company, for our
business to compete effectively our customers, which really does business broadband offerings.”
“An essential part of the new in the marketplace. Customers’ help in resolving issues, faults
business was to ensure that visits are kept to a minimum as and competitive offerings.” Boothby enjoys being challenged
the environmental credentials the company uses web and by his customers to prove his
were bullet proof with an aim videoconferencing, as well as using Boothby has also found that cross environmental credentials.
to continuously improve our the train system where possible. selling has been a major benefit in “Challenges make us feel real,”
green vision,” said Boothby. he commented. “Some customers
“Dial Green first looked at its even visit to ensure we are what
office procedures to ensure they
Some customers even visit to
we profess – dark green, not
were environmentally aware, green wash. And our growth has
ensure that we are what we
starting with supply chain and been excellent with an increase in
recycling policies. If a supplier profess – dark green, not green wash turnover for 2009 set to be over 50
does not reach our environmental per cent.”
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31 dialgreen_rhp.indd 1 6/10/09 11:57:51
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