CABLE&WIRELESS WORLDWIDE
email: anewway@cw.com
Living in the fast lane!!
ADVERTORIAL
The promise of
maximum speed
guaranteed
Life may involve compromise, but
there’s a categorical promise of
broadband quality when you partner
with Cable&Wireless, pledges Gavin
Young, Chief Access Architect.
e believe that our They cannot be called ‘Business
W
DSL services are Grade’ but users are still too
uniquely Business often sold empty promises.
Grade and that we
are the only wholesale provider Quality of Service
able to guarantee assured rates Cable&Wireless was the first
over our services 100 per cent of UK operator to employ Multi-
the time. A Cable&Wireless ADSL2+ Service Access Nodes (MSANs)
business grade connection will capable of delivering voice as
enable you to target, credibly, sub well as data access requiring a
2Mbps leased lines – which Ofcom network engineered for Quality
proposes to increase in price of Service. We can ensure that
later this year. It is the platform voice call quality is always as
over which IP Voice, Video and good as primary line voice – a
SaaS applications can be sold perfect vehicle for upgrading your
confidently to create longer Carrier Pre-Selection (CPS) and
and higher value relationships. Wholesale Line Rental (WLR) deployment and becomes aggregation infrastructure we
There is no point in compromising customers to Business Grade DSL. markedly so if operators do not have end to end control of
with inferior solutions. Let’s look utilise Quality of Service (QoS). all vital network elements.
at what makes it different. Right kind of backhaul
Our network was the first in the Next-generation Network The combination of these elements
Assured rates UK built with Gigabit Ethernet Our MPLS-based MSP provides is central to our guarantees of
Cable&Wireless can guarantee backhaul connectivity from 10 and 20 Gbps resilient rings to assured rates and uncontended
bandwidth by using ‘hierarchical the MSANs in local exchanges. aggregate the Ethernet traffic SDSL. In turn your customers can be
scheduling’. More sophisticated The backhaul part of the from the Local Loop Unbundling sure that their critical applications
granularity of control allows it to network is typically the major MSANs in local exchanges. By will be underpinned by the Business
offer customers differentiated pinchpoint in DSL broadband owning our own middle mile Grade Broadband we provide.
products. Business customers have
ADSL2+ access with a range of Even 10 years ago many resellers
minimum assured bandwidths
Broadband from Cable&Wireless
built their businesses on Private
up to 1Mbps today, with 4Mbps Branch Exchange (PBX) sales. Today
in the pipeline. Consumer best
>>>>>> A lane of your own!
the future lies with broadband. Are
effort networks simply don’t cut it. you going to compromise it?
n
To find out more about C&W’s exciting propositions call 0800 072 4110 or email: anewway@cw.com
30 COMMS DEALER OCTOBER 2009 www.comms-dealer.com
30C&W.indd 1 6/10/09 10:10:56
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