NEWS REPORT
www.comms-dealer.com
Daisy unearths
a precious fi nd
Servassure is the ‘new kid on the block’, according to Daisy
Group CEO Matthew Riley, who has stated categorically that
the Group has no intention of disposing of this ‘precious find’.
T
he Harlow-based “Servassure provides an
business joined alternative to skilling up
Daisy as part of an existing resource, and
the acquisition of AT allows partners to easily
Communications at the add products to their
beginning of August and portfolio and extend their
has been pinpointed as geographical coverage.
a key source for growth. We are seeing a number of
Riley discovered that the significant partners change
company has been a tact to take advantage
‘hidden gem’ after the of our services, and over
purchase of ATC out of the coming months will see
administration, and with plenty more added through
the management team our supplier agreements.”
still in place, Peter Orr
and Ian Massingham Servassure has put in
are driving the channel- place a desk-based
focused business with team to provide a rapid
new direction, financial
Matt Riley
response to quotes and
support and leadership. a single point of contact
or technical services, for all partners requiring
Having been separated fulfilment, professional assistance. And Riley
out the former AT services or maintenance. believes that Servassure
Communications Group, Servassure can ensure that a will play an integral role
Servassure (a fully company’s sales force need for resellers that have to
independent third party never walk away from a cut back in the current
service provider to channel maintenance opportunity.” climate. “I believe this
partners) is now its own business was a hidden gem
limited company, with its Commenting on the newly within what we purchased
own premises and its own fired up Servassure, Orr from ATC,” he added.
dedicated staff. Riley said added: “With the strong
that the opportunity for financial backing we have “We are giving our full
the Servassure business received from Daisy Group backing to make Servassure
soon became apparent the channel will see us realise its potential.
following the purchase of offering more engineering Servassure was established
ATC. “Having had time to capabilities and more with the objective of
look at the business in more reach in the marketplace. providing traditional and
detail we quickly realised I now see the potential for IP-based carrier and
the previous direction and this business to become engineering services with
leadership of Servassure bigger and stronger. With a 100 per cent channel
was taking the company the Daisy board committed focus. The company’s
down a cul-de-sac,” he to us I am confident we services are packaged
commented. “We have will be able to make some for indirect consumption
empowered the directors, bold announcements in resale, distribution and
invigorated the brand and to the market with new wholesale, and following
separated the business out. promotions and services, financial investment from
We recognised the market and of course some Daisy Group, the business is
opportunity for anyone notable contract wins.” being backed to flourish,”
that needs engineering Massingham noted: commented Riley”
„
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14 COMMS DEALER OCTOBER 2009 www.comms-dealer.com
14 Daisy_new.indd 1 6/10/09 15:07:12
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