www.comms-dealer.com
SPECIAL REPORT
Avaya builds
Nortel scale
SYSTEMS
T
he announcement that
Avaya is to acquire
Nortel’s enterprise solutions
60% Off RRP
unit has been broadly
welcomed by the UK channel,
but the future roadmap and
on the KX-TVM50
integration of the product lines will
not be fully clear until at least the
end of the year. The deal, which is
subject to regulatory approval and
Make sure you get the message.
likely to be finalised in December,
will see Avaya preside over the
largest installed base of PBX and IP-
PBX systems in the UK, with around
35 per cent market share. Official
comment on the deal has been
limited to commitments to keep Order now
the existing product lines for at
Stephanie Watson
least 12-18 months, and that in the
for next day
interim period the two companies while most agree that Nortel’s
*
delivery
will retain a competitive business has held up well, other
stance towards each other. vendors have profited from the
situation. “Nortel’s product set is
“Resellers will want to hear quickly competitive,” said Neil Moulton,
about the portfolio and channel Director of Business Development
program because they’ve had at Datasharp. “But resellers have
nine months of uncertainty,” naturally been unsettled over
said Stephanie Watson, General the vendor’s future and channel
Manager of MZA Consultants. “At policy, which has in many cases
least now they know that there caused them to look elsewhere. If
has been some decision and a what emerges from the takeover
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commitment to the Nortel portfolio can provide these assurances,
moving forward. Avaya is a very there is potential for this to have a
Unified voice messaging system with features including:
strong player in the market.” positive impact on the channel.”
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Alan Jarvis, Sales Director at Lee Neighbour of Fusion Four
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echoes these comments. “The customers get a better idea of
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feeling has been positive, not future roadmaps other vendors
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a step forward,” he said. Nortel start to look elsewhere,” he says.
business hasn’t suffered as badly
as it could have over the last few One of the biggest benefits of the
months, observes Jarvis. “One merger, added MZA’s Watson, will
or two customers have held off be BT’s relationship with Nortel.
spending, but everyone else has “My perspective is that Nortel has
confirmed they want to continue a very strong position in the BT
upgrading,” he explained. portfolio,” she commented. “And
For more information call 01937 847 800
the key issue will be how that
or email dealer@rocom.co.uk
It’s hard to separate out the develops. It strengthens Avaya’s
effects of Nortel’s bankruptcy position within the service provider
Rocom Limited Thorp Arch Wetherby West Yorkshire LS23 7RR t 01937 847 777 f 01937 847 788
protection filing from the wider space in the UK, giving it access to
e enquiries9rocom.co.uk w www.rocom.co.uk
economic downturn, but new channels.”
*Next day delivery applies to products in stock and ordered before 6.30pm Mon-Thurs.
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Images are for illustration purposes only. Subject to availability. All information is correct
at time of going to press.
To advertise in
ROC09483
contact The Sales Team on 01895 454425
www.comms-dealer.com COMMS DEALER OCTOBER 2009 15
15 Avaya-NortelNEW.indd 1 6/10/09 13:14:44
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