Comms Dealer October 2009

email: anewway@cw.com
CABLE&WIRELESS WORLDWIDE
The truth about NGNs!
ADVERTORIAL
If it sounds too good to be real, it
probably is a false dawn – but not
always, according to Nigel Stevens,
Director of Product Marketing at
Cable&Wireless Worldwide, who
says Next generation networks
(NGNs) are the ‘real deal’.
orget the marketing spin: line price increases and an upgrade
F
NGNs are a marvel of make an untenable business
telecoms engineering case. And what about practical
and our Multi Service problems? The data centre is 125
Platform (MSP) is second to miles away, user experience will
none, whether you consider the suffer and problems will increase’.
equipment we use or our world
class engineers who build and run Again, a CFO might imagine halving
it. If a mention of 50 millisecond the travel budget with Internet
packet reconvergence and Protocol (IP) Managed Video
hitless fail-over presses your hot Conferencing (MVC) between,
button you can get really excited say, London and Glasgow. And
at the thought of NGN and MSP with units in big stores, customers
together. But a new network is could access call centre experts
not too exciting in itself. After all, – so head count OPEX would come
customers don’t buy networks, they down by centralising expertise.
buy technology solutions to meet The CIO could point to the cost of
their business needs; and today the bandwidth upgrades at MVC sites
corporate network is increasingly and the difficulty of assuring the
Nigel Stevens
the critical component. quality and consistency of the MVC
application versus everything else. customer applications is. The It means the xDSL is a real
Choice at a price Cable&Wireless MSP built on top alternative to a leased line at a
Chief Information Officers (CIOs) You’re getting the picture. of our NGN differentiates itself fraction of the cost. A Synchronous
face tough challenges. Existing Customers have a host of mission from legacy IP networks. NGNs DSL or ADSL2+ connection
networks and connectivity solutions critical enterprise applications and will handle a variety of access with assured rates slashes your
are expensive to run and expand. new versions present themselves technologies and support leased customers’ connectivity charges
They have insufficient bandwidth for daily. Quite simply, adopting a lines, but real value is added to about 25 per cent of the
today’s needs and CIOs are under new enterprise-wide application with xDigital Subscriber Line (DSL) cost of a 512Kbps leased line
pressure to install more expensive can bring an older network to and Ethernet. We couldn’t offer – and bandwidth is increased,
upgrades. The economic downturn its knees, triggering an upgrade guaranteed assured rate and creating more margin and
adds to the pressure to cut costs in bandwidth everywhere. Asymmetric DSL2plus (ADSL2+) creating an opportunity to
and improve market share. The or uncontended Symmetric DSL upsell applications such as IP,
network is more critical than ever. The NGN revolution (SDSL) services without the MSP Voice or Managed Exchange.
Imagine a Chief Financial Officer As I have said, an NGN is enabling the QoS and hierarchical NGNs are Ethernet ready and
(CFO) saying, ‘We can save 20 not interesting in itself but an scheduling, plus coping with Gig-E handle huge bandwidths more
per cent of the IT budget by infrastructure that underpins backhaul from over 800 exchanges. economically. Ethernet products
consolidating file and print servers in on our MSP scale to a gig as
a data server. Hosted applications standard, even for Internet
such as Managed Exchange will
Our partners can create
Protocol Virtual Private Network
cut email costs by a third’. The CIO (IPVPN) access. Customers benefit
more margin and are ideally
replies, ‘With 512Kbps and 126Kbps from economical big bandwidth
connections, more bandwidth from for the HQ or data centre.placed to upsell applications
every site will be needed. Leased Turn page >>>>>>>>>>>>>>>>

To find out more about C&W’s exciting propositions call 0800 072 4110 or email: anewway@cw.com
www.comms-dealer.com COMMS DEALER OCTOBER 2009 27
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