MOBILE IN FOCUS – BUSINESS PROFILE
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VODAFONE CASTS ON
Vodafone has marched into
SME territory with a new single-
source unified comms service
called One Net. Adam Oxford got
the inside story from Peter Kelly,
Enterprise Director at Vodafone.
offering, moving to full we can do it efficiently and
unified communications save you money. A lot of
over time with the credibility goes with that.”
introduction of Microsoft’s
BPOS service,” he says. One of the major
“Which gives you one advantages for Vodafone
number, one voicemail and will be its ability to leverage
one SLA. There’s a much the brand and create
more simplified pricing market demand for UC
structure and commercial at the smaller end of
proposition across the the market, where Kelly
fixed and mobile estate. believes there will be
We believe that with our significant volume business
modelling there’s a 20 for partners. “Vodafone
per cent cost saving, on needs to help create the
top of which there are a market,” he says. “I think
Peter Kelly
lot of productivity gains that’s going to be difficult,
EXCLUSIVE INTERVIEW
from simplification and the but I don’t think it’s as
fact you’re dealing with a big a task as you might
single network modelling.” think. The market is very
T
here’s no shortage are desperate to get into offering called Vodafone much ready for this, and
of products fixed line communications One earlier in June. Kelly believes that a I don’t think anyone has
for the rapidly through UC, the launch That’s a fixed, mobile coherent global strategy executed it well at the
emerging unified of Vodafone One and converged-with- has helped Vodafone bottom end. That’s where
communications market Net could be one of IT proposition for the to steal the march on Vodafone has good scale
in the SME and SoHo the most significant larger national corporate its mobile competitors. and understanding of
space. Most, however, events of the year. accounts. It’s very much Similar services have been how that small business
require some amount of CPE-based, using the operational in Italy and and SME market works. If
commercial bundling by Peter Kelly, Vodafone’s intelligence of Vodafone’s the Czech Republic for we can do it well, and do
distributors and resellers, Enterprise Director, who network, integrating with nearly a year, giving him a it efficiently, and make
putting packages together joined the company an existing IP callserver valuable insight on product it easy and simple with
from different operators. from Nortel last Autumn, from Mitel, Cisco, Avaya development for the UK. a significant amount of
Few of those that do will be overseeing the and so on, and Microsoft’s Kelly said: “Off the back of automation, then I think we
exist bring with them development and OCS collaboration what we’ve done overseas can absolutely exploit our
the backing of a global deployment of One Net software as well.” there’s a lot of confidence first move advantage.”
brand that’s not just a in the UK. “We have a that we can put the money
market leader in enterprise clearly defined strategy The next stage, says Kelly, in and see the return. Initially, Vodafone One Net
communications, but is in the UK, and globally, has been to address the Vodafone Italy already has will focus on fixed-mobile
also one of Europe’s most to grow in the market for needs of SME and small several thousand customers convergence, with fixed
recognised consumer unified communications,” businesses, resulting in live on the network, and line access provided by BT
marques. When you add in Kelly explained. “In the launch of Vodafone there’s more in the Czech Wholesale. Because the
a veritable army of resellers the corporate space One Net. “It’s a hosted Republic. So when we say technology integration has
and high street dealers that we launched a new fixed-mobile convergence we can do fixed mobile, been built into Vodafone’s
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22 COMMS DEALER OCTOBER 2009 www.comms-dealer.com
22 -23 VF.indd 1 5/10/09 12:42:30
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