email: anewway@cw.com
CABLE&WIRELESS WORLDWIDE
– you’d better believe it!
Fixed mobile
convergence cuts costs
while boosting sales
M
obile call volume is rising and need to be made out of range of the office
fixed line diminishing. If your based network, they roam automatically onto
customers’ employees spend a national cell phone network, and seamless
time working remotely, they’re roaming also extends to international calls.
probably racking up costly mobile bills. It’s
time to take control. The Cable&Wireless The service costs much less than mobile
Fixed Mobile Communications (FMC) minutes, and fixed line to mobile call charges
technology will cut costs by routing calls via are also reduced where both devices are on
an office-based Global System for Mobile the Cable&Wireless network. Billing and service
communications (GSM) pico cell or WiFi hub management originate conveniently from a
on to a data network. Calls travel over the single source, and since existing GSM phones
fixed data network at much lower cost. The can be used, only a new SIM card is needed.
mobile device becomes an extension of FMC also supports General Packet Radio
the fixed network, but without the wires. Service (GPRS), push email and can be supplied
with 3G data cards. The synergy between
After analysing their comparative mobile and fixed data networks removes
characteristics, Cable&Wireless believes that costs from operations. No other UK provider
GSM is greatly preferable to WiFi. Its FMC has this synergy packed into a live service.
FMC
service provides a seamless end-to-end
solution bolstered by using GSM for in-building Remember... your customers want to work
is the
connectivity as well as for national coverage. flexibly from wherever they choose and with
most elegant
minimal continuing investment in infrastructure.
Often, users cease to use the desk phone FMC is the most elegant solution – you’ll enjoy
solution
once the FMC network is in place. Where calls selling it, and they’ll enjoy working with it.
n
Channel opportunity in Ethernet access
E
thernet has now emerged into the WAN the way consumers use the Internet (Web Next Generation Multi-Protocol Label Switching
by virtue of its cost advantages compared 2.0) and the emergence of more powerful (MPLS) networks such as the Cable&Wireless
with legacy access solutions. It has now applications, it’s clear that Cable&Wireless MSP make Ethernet a flexible, feature rich access
evolved into two attractive options: Ethernet partners are looking at a rich target market. solution. Ethernet is ideal for underpinning
Private Line (and Ethernet Virtual Private Line) a reseller’s customer’s solution. It might be
and Ethernet LAN (or Virtual Private LANS) which Ethernet is transparent to IP: It doesn’t interfere IPVPN or Applications Management, Content
is ideal for linking small to medium networks with higher layer protocols so it offers ‘plug Distribution or Internet Access. Buying additional
in an any-to-any fashion. End users are asking and play’ access to IPVPN solutions. It’s capacity is no longer a financial hurdle. The
service providers for higher speed bandwidth. available over a range of physical media question is not about the suitability of Ethernet,
They want greater flexibility and scalability at from copper to radio to fibre and designed to but which provider partners will choose on
lower cost. Offering flexible granular Ethernet support both large and small bandwidths. The the basis of coverage and service. More
is now essential as users prefer to pay for the impetus to develop Ethernet to fit common and more partners are taking advantage of
bandwidth they need rather than an entire port. business needs plus niche functions such as next-generation Ethernet services offered by
IP based services drive bandwidth demand. TDM emulation and high speed data centre Cable&Wireless – it’s a trend that’s gaining
When you consider advances in convergence, requirements has never been stronger. momentum. Turn page >>>>>>>>>>>>>>>>>
To find out more about C&W’s exciting propositions call 0800 072 4110 or email: anewway@cw.com
www.comms-dealer.com COMMS DEALER OCTOBER 2009 29
28 -29 dpsC&W.indd 2 6/10/09 10:13:00
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