36Ζ$ $$6Ζ PHPEHUVKLS DQG FHUWLfi FDWLRQ LV DQ integral part of achieving our goals of improving the guest experience, growing skier and rider visits, and sharing our passion for the mountain lifestyle," said Kircher.
who wanted to be a trainer this winter is to submit a sheet identifying their “core values” and also state why they wanted to do the job. After “trimming down” those applicants, he invited PSIA Alpine Team members Eric Lipton and Jennifer Simpson to come up in October and clinic with his senior staff . Stutzman will be the fi rst to admit that
not everyone has bought into the process, or the required certifi cation component. “T is season I had six people say that, for them, joining PSIA is not okay,” Stutzman said. “As for potential fallout over the Level I process, I anticipate we will lose some of those instructors who have not made an eff ort to get certifi ed in the past.” He adds that there are also things that he and Kircher can do to help their instructors
succeed, including providing ongoing resources for those who don’t pass their Level I, off er pay increases for those who do continue to earn advanced certifi cation, and changing what were one- and two-hour lesson blocks to half- and full-day lesson blocks so that instructors will have more time on the clock and more time to bond with their guests. One critical issue the area is trying to
address – and which is intrinsically tied to the amount of full-time employees Crystal Mountain can attract – is the lack of employee housing at the resort. T e fi ve-year plan includes a convention center and hotel, and Stutzman said there are ongoing eff orts to buy property in nearby towns to build the foundation for more full-time staff . “We’re committing to a growth cycle here,”
Stutzman said. “As for John being involved, it’s great to work in a situation where there’s so much support from the top. It’s something we think is going to be a benefi t to the resort, and which we are going to take and market to the public. We realize not everyone might pass the Level I certifi cation, but as long as they’re committed to growing as a professional, we’re going to support it. T at is what’s important.”
Peter Kray LV WKH OHDG FRQWHQW Rɝ FHU IRU 36Ζ$ $$6Ζ IRFXVLQJ RQ HPHUJLQJ LQGXVWU\ WUHQGV Email: SNUD\#WKHVQRZSURV RUJ
FOLLOW GM JOHN KIRCHER’S CERTIFICATION JOURNEY
PSIA-AASI will be following John .LUFKHUȇV /HYHO Ζ FHUWLfi FDWLRQ SURFHVV Updates will be posted later this winter at
TheSnowPros.org, where \RX FDQ DOVR DFFHVV WLPHO\ FHUWLfi FDWLRQ tips, national standards, and various video-enhanced education resources for all disciplines.
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88 | 32 DEGREES • WINTER 2017
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