NEWS OF NOTE LINEUP #SNOWPROS
PUT YOURSELF OUT THERE – AND BRING MORE INSTRUCTORS IN – WITH NEW PSIA-AASI TOOLKITS
%\ 6XVDQ 8UEDQF]\N 36Ζ$ $$6Ζ 'LUHFWRU RI 0HPEHUVKLS 0DUNHWLQJ DQG &RPPXQLFDWLRQV
o provide great guest experiences, improve your skill sets, and have the public beat a snowy path to your door, you have to put yourself out there. And if you want snowsports to thrive, it’s important to get your ski and ride school out there, too.
T
Tat’s why, this season, PSIA-AASI launched two pilot digital social media campaigns to test messaging, engage young skiers and riders, and drive awareness about the benefits of taking a professional lesson. Te campaigns – created with input from PSIA-AASI’s divisions, national team, and member schools – are:
Q“Go with a Pro/Promote Yourself,” which seeks to create awareness of the benefits of taking a professional lesson; help schools, resorts, and members attract new clients; and support guest retention efforts.
Q “Work on Snow - Recruitment,” the goal of which is to get young people
excited about teaching snowsports, provide resources that will help them learn how to become instructors, and generate buzz about the ski and snowboard industry.
SPREAD THE WORD, SHARE YOUR PASSION
Each PSIA-AASI branded campaign has two components; the first of which is an external focus on audiences outside of PSIA-AASI, with ads placed on social media that target different groups – such as people who may be interested in taking a lesson or those intrigued by opportunities to teach skiing or snowboarding. Te second component has an internal focus, with free online toolkits and resources developed for a PSIA-AASI audience – such as members, schools, and divisions. Tese toolkits offer various ways to spread the word about the benefits of taking a professional lesson and helping grow snowsports by promoting the joys of skiing, riding (and teaching). For example, the Go with a Pro/Promote
Yourself” toolkit contains a large collection of resources designed to promote lessons with a professional instructor, including digital badges you can use on social media to tout your areas of expertise and credentials (think of some as certification pins you display on your social media accounts instead of your jacket). And if you’re still finding your footing in social media, there’s even a guide that will walk you through the steps of using different social media accounts to get your insights and skill sets out there.
RESOURCES IN THE ‘GO WITH A PRO/PROMOTE YOURSELF’
TOOLKIT: QDigital Badges QElevator Pitch (How to Describe PSIA- AASI in Less Tan 10 Seconds) QGo With A Pro Guide & Images
12 | 32 DEGREES • WINTER 2017
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124