FRANCHISE NEWS The latest reports from businesses in franchising
Warrens Bakery launches its first franchise
n Warrens Bakery, the world’s oldest maker of Cornish pasties, has opened its first franchise store in Birmingham.
The branch, which is the first outside of the West Country, has opened its doors in Mere Green, near Sutton Coldfield. Established in 1860, and the oldest bakery in Cornwall, Warrens Bakery has teamed up with local businessman George Abuaita to open the new store. George is the managing director of Pioneers UK Ltd, which runs 17 Costa Coffee branches across the West Midlands. There will be exclusive promotions in the local area to promote the launch. Warrens Bakery has undergone an extensive rebrand across its 51 stores over the past year and has had a hugely successful trading period. The Birmingham store is the first step in the bakery’s plans to expand, with further sites currently under negotiation around the UK. Warrens Bakery chairman Mark Sullivan
said: “This is an extremely momentous occasion for all the team at Warrens Bakery. Last year we unveiled our first store in Bristol and we’re now set to open our first one outside of the West Country. We are delighted to be expanding our portfolio across the UK and this marks a tremendously exciting time for the bakery franchise business. “We are thrilled with the progress as we continue our expansion strategy. Our turnover has grown significantly in the past three years and we expect this to continue as we drive towards £20million per annum through organic developments and acquisitions. Over the next 12 months we plan to expand our production facility in St Just, where it all began, and continue to diversify geographically. “However, this will not come at the expense of the quality and provenance, which Warrens Bakery’s products are renowned for. We will continue to produce the best craft products as well as innovate
constantly. We take great pride in the fact that, when people purchase our goods, they are receiving a handcrafted item made with passion and over 150 years of experience.”
George Abuaita added: “I really felt
there was a gap in the area for a good- quality bakery such as Warrens Bakery. I’m positive the new store will fill this gap and we already have hopes to expand the number of bakeries across the West Midlands over the next few years. “Not only will the new Warrens Bakery
store be fantastic for customers, but also the local community, as we’ve already recruited seven local staff for the business when it opens.” Warrens Bakery has also received a number of accolades over the past few years, including being recognised at the prestigious Baking Industry Awards, as well as winning several fantastic prizes at the British Pie Awards and the World Pasty Championships.
6 |
BusinessFranchise.com | April 2017
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
