Investment: £50k-£100k
Franchise Focus
The rewarding world of care
Since 2005, Caremark has grown a network of award-winning franchisees and acquired a reputation in the sector for excellence
INVESTMENT LEVEL: FROM £90,000 C
aremark is now one of the country’s leading providers of homecare in the UK, and continues to attract plenty of interest
from high-calibre professionals seeking an exciting business opportunity. Commenting on the way the business has evolved, Kevin Lewis, Caremark’s founder and CEO, says: “To my mind, every change represents a potential new opportunity for our business and the possibility for continued growth in the network.”
As franchise opportunities go, Caremark
off ers a business model that remains both relevant and commercial in the evolving world of homecare. The two factors that contribute to this are: one, the model embraces diverse ways of delivering care and support, therefore keeping pace with the changing needs of the public it serves; and two, being competitively priced with a modest management fee, it remains accessible to a broad range of professionals looking for a new business.
“Caremark has a wide range of professionals in its network who come from various career backgrounds”
Janis Anderson, managing director of
Caremark (Aylesbury and Wycombe) and the British Franchise Association’s (bfa) Franchisee of the Year 2013, refl ects on what inspired her to enter the care sector and, in particular, Caremark: “My previous job entailed a lot of travelling and I wanted to work closer to home. I also wanted a career that involved providing something of worth to others and franchising was a good way of getting into a new industry. “There is also a very real benefi t to being part of a franchise rather than trying to start
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a business from scratch. This is particularly true for the care sector as the legislation is complex. The care sector attracted my attention because it was clearly a growth industry and was providing a service which I knew I could feel passionate about.” For those new to care, having a
background in social care is not a prerequisite for owning a successful care franchise. Caremark has a wide range of professionals in its network who come from various career backgrounds. Management experience and a passion for the industry are needed, as well as the drive and ambition to build a thriving business in the local community. Franchisees should hold the ability to network and engage with people from all walks of life, particularly in the early days, when they’ll be forging relationships with local authority commissioners, NHS Clinical Commissioners and the private sector. New business owners, however, are not left on their own to launch and grow their business. Regional development managers (RDMs) work closely with their franchisees from day one, guiding them through the early days of development and supporting them to build a sustainable business. Although Caremark provides
comprehensive initial training followed by long-term support, ultimately, the franchisee is totally in charge of their own business and their destiny. Janis adds: “I thought the level of support off ered to franchisees by Caremark was particularly strong, both in the fi eld by their RDMs and from their support team at their central offi ce. All franchisees have regular contact with their RDM, which is helpful and enables one to keep developing one’s business in the most effi cient way.” Starting any business requires vision, determination and hard work. Certainly Caremark’s franchise is no diff erent to any other business in that regard. For the right individual, a care franchise could be just the exciting change they are looking for, off ering a long-term business opportunity and a career that is both fi nancially and personally rewarding.
Caremark Care providers
www.caremarkfranchises.com franchise@caremarklimited.co.uk 01903 266 392
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