Investment:£100k+
Franchise Focus
A crust above S
Be part of the first global Turkish food retail brand with Simit Sarayı INVESTMENT LEVEL: £300,000
imit Sarayı opened its first store in 2002 with the aim of promoting simit, a traditional Anatolian delicacy, to Turkey and then to the rest of the world. Today, Simit Sarayı serves nearly one million guests daily with 10,500 employees in 408 stores in nearly 22 countries worldwide. Simit Sarayı’s franchising system is designed to guide investors in the most appropriate way for their specific circumstances, providing all consultancy services including location, feasibility, concept management, architectural project, brand identity, training and support and communications. Simit Sarayı follows consumer habits and expectations with surveys by international research companies and lays great emphasis on research and development work that gives the company the capacity to respond to constantly
changing market needs and demands. In order to survive in a competitive
environment, Simit Sarayı strives to develop original products and offer the perfect product experience to customers across all its stores. Their aim is to serve two million customers in 25 countries, every day, by 2018.
Products With modern design and a wide product range, Simit Sarayı is striving to become everyone’s favourite bakery café by offering unforgetable tastes from simit to pastries to cookies and cakes during the whole day from breakfast to dinner. Simit Sarayı wants to share its unique
“Simit Sarayı is striving to become everyone’s favourite bakery and plans to share its products and experiences in stores throughout the world”
products and experience in many locations with widespread stores around the world. Simit Sarayı products are produced in facilities with state-of-the-art equipment.
Franchising system Simit Sarayı’s franchising system is designed to guide its investor in the most accurate way possible. Training by specialised staff is provided to the business managers both before and after the store openings. The training programmes for managers and personnel consists of equipment and product training as well
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BusinessFranchise.com | April 2017
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