Franchise Focus


as support to improve managerial and operational skills. Furthermore, Simit Sarayı provides consultancy services and ongoing support by the experienced operations team in order to maintain the service quality and standards.


“Simit Sarayı works continuously on its unique product ranges in order to maintain its top position in today’s competitive food retail environment”


Staying ahead


Simit Sarayı continuously monitors consumer trends and needs to meet the expectations of the market with a strong emphasis on R&D projects. Simit Sarayı works on unique and inimitable product ranges in order to maintain its top position in today’s competitive food retail environment.


Architectural concept Street concept: Simit Sarayı select shops that have high visibility and footfall. This concept works mostly for main pedestrian routes, squares and shopping streets. The physical criteria are: • Sales area of 80m2


and beyond.


Minimum seven-metre-wide façade and three-metre-high ceiling


• Preferably with a yard or terrace


Shopping mall concept: Situated mostly next to the main gates of shopping malls


on the ground fl oor. The physical criteria are: • Minimum 80m2


indoor area,


minimum even-metre-wide façade and three-metre-high ceiling


• Preferably with a yard or terrace • Cold storage area within the mall


Kiosk in shop


Situated mostly in metro stations, shopping malls, universities, gas stations with high footfall but limited residential area. Depending on the circumstances of the location and its physical infrastructure, the product range in these stores may be


limited. The physical criteria are: • Minimum 20m2


catchment area


• Minimum three façades that allow customer service


• Access to utility infrastructure such as electricity and water


Simit Sarayı Bakery café


www.simitsarayi.com/franchise ezgi.ceren@simitsarayi.com 020 7636 4636


April 2017 | BusinessFranchise.com | 51


Investment:£100k+


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