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Promoting equity, diversity and inclusion in standards and standards development
can provide safety, privacy, security, reliability and data ethics with their online programs, services or devices. “Trust is a fundamental component of our expanding digital ecosystem and global economy which is reliant on connectivity, data use, and new technologies. In order to be trustworthy, technology must be secure as well as responsibly used. With trust, an organization is able to create and nurture relationships with its customers. Trust can enable customer retention and generate new revenue streams. You can cross-sell to loyal customers who can become brand champions.
How to build consumer trust in the digital world
Evie Stenhouse, Group Head of Data Privacy and Chief Privacy Officer, Natura & Co
As a leading Chief Privacy Officer and expert in digital and consumer goods, Evie Stenhouse is evangelical about the importance of building trust in the digital world through responsible data stewardship and technologies that are safe, secure and compliant.
After taking on the role of first
ever Chief Privacy Officer at Mars Incorporated, Evie now carries out a similar role for Natura & Co, one of the largest beauty companies in the world, with strong ethical values. (The views expressed in this article are her own).
“I believe digital trust is about users having confidence in the ability of people, technology and processes to create a secure digital world, with user experience and choice at its heart. Consumers will put their trust in companies which show they
Evie Stenhouse
“Building digital trust is especially important for consumer goods businesses. What your customers think of you, as a brand and business is important. Business relationships are no longer focused only on an exchange of goods and services, but also on the belief that your personal information is safe, secure and appropriately used. Evie recommends that businesses that want to enhance their digital trust create an aggregation of four subdomains with interdependent strategies and action plans: privacy and cybersecurity, IT governance and risk
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