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28.7.2.10 Tourism and Recreation Summary 115. The East of England and East Anglia offer a wide range of tourist and visitor facilities and destinations, with the Broads, AONBs and the Suffolk Coast being the key attractions. Offshore, there is a wide range of recreational boating and cruising routes, particularly off the Suffolk Heritage Coast.


116. Regional tourism has fluctuated in the decade to 2012, with domestic tourism affected by the recession. Norfolk is the most popular domestic tourism destination in the East of England. Overseas visitor numbers have also fluctuated with Cambridgeshire and Essex being the most popular destinations over the past 5 years.


117. Within the coastal area, which is the closest landward point to the East Anglia THREE site, tourism business density is relatively low, although there are greater concentrations of businesses9


in and around Great Yarmouth, Lowestoft and


Southwold, with similar clusters in the other smaller seaside towns. It is important to note that the East Anglia THREE site will not be visible from the shore.


118. While there are a wide range of tourism and recreation receptors in relatively close proximity to the proposed onshore cable route, the only tourism business concentration of note is at Woodbridge where the Anglo-Saxon site of Sutton Hoo is located.


28.7.3 Tourism Study Area Sensitivity 119. The tourism and recreation profile outlined above indicates the tourism and recreation study area in relation to the proposed East Anglia THREE project is of medium sensitivity. This reflects the concentration of tourism activity along the coast, the presence of regionally important receptors, the large amount of recreational marine activity and the declining tourism performance of the area in recent years.


120. The tourism and recreation sensitivity of the onshore cable route is also considered to be of medium sensitivity due to the wide range and number of receptors in the area.


9 Per Lower Super Output Area (LSOA)


Preliminary Environmental Information May 2014


East Anglia THREE Offshore Windfarm


Chapter 28 Socio-economics Page 31


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