28.7.2.7 Overseas Visitor Spend 104. Cambridgeshire has traditionally secured a large amount of overseas tourism spending across the East of England, and has increased its amount of overseas spend received in spite of the recession, from £188.9million in 2007 to £265.4million in 2012; an increase of 40%. In 2012 Cambridgeshire accounted for over a third of overseas spend in the East of England.
105. Overseas spend in Suffolk has remained relatively stable between 2007 and 2012 and has recently recorded a notable increase in spend. Despite spend reducing from a high of £196.0m in 2008, over the last few years overseas spend in Essex has remained fairly stable, whilst in Norfolk spend has gradually increased from 2009 through to 2012 by 26%.
28.7.2.8 Profile of Tourism Businesses in Coastal area 106. The composition of tourism businesses remained relatively constant between 2003 and 2008 (the most recent period for which data is available). The majority of businesses were either restaurants or bars and pubs. The largest rate of increase occurred in the budget accommodation sector which saw a 15% increase in camping and other short stay businesses. It is likely that this trend has continued in recent years as people try to find cost effective holidays. The largest net increases were found in the restaurant and bars and pubs sectors, which saw an increase of 17 businesses (4%).
107. The biggest percentage and net decrease was recorded in the library, museum and cultural activities sector which saw a reduction of 18 businesses with a decrease of 28%.
108. Figure 28.5 and Figure 28.6 details tourism business density within the Lower Super Output Areas (SOA7
) contained within the coastal area, in closest proximity to the
proposed East Anglia THREE project. Overall there is a relatively low density of tourism across the area, with the majority of SOA’s containing 0-10 tourism businesses. However, as might be expected, there are strong clusters of tourism businesses around the seaside towns of Great Yarmouth and Lowestoft.
109. Great Yarmouth represents a particular focus of tourism activity in the area. It is the third largest UK seaside destination after Blackpool and Torquay, with 1.5million staying visitors and 3.7million day visitors. In the summer 33% of the working population in the town are employed in the tourism sector. Great Yarmouth
7 A Lower Super Output Area (LSOA) is a geographic area. There is a LSOA for each postcode in England and Wales. They are automatically generated to be as consistent in population size as possible (the minimum population is 1,000 and the mean is 1,500).
Preliminary Environmental Information May 2014
East Anglia THREE Offshore Windfarm
Chapter 28 Socio-economics Page 29
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