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 Social: the area’s demographic structure has been examined; and  Policy Context: planning, economic development and other relevant policy has been reviewed to identify related economic, social and regeneration objectives which the proposed project may affect (whether contributing to their realisation or otherwise).


28.5.3 Assessment of Potential Economic Impacts 23. A detailed assessment of likely effects on the local, regional and national economy during construction, operation and decommissioning of the proposed project will be prepared for the final ES for the proposed East Anglia THREE project. This will assess the scale of:


 Direct economic impacts: jobs and Gross Value Added (GVA) that are wholly or largely related to construction, decommissioning, and operation and maintenance of the proposed project;


 Indirect economic impacts (positive and negative): jobs and GVA generated in the study area in the chain of suppliers of goods and services to the direct activities;


 Induced economic impacts: jobs and GVA created by direct and indirect employees’ spending in the study area or in the wider economy; and


 Wider economic (catalytic) impacts (positive and negative): employment and income generated in the economy related to the wider role of the proposed project in influencing economic activities (including wider socio-economic effects).


28.5.4 Assessment of Potential Tourism Impacts 24.


Tourism and recreational behaviour will only be detrimentally affected where the effects of the proposed project either change the visitor or user pattern in terms of numbers, and/or their patterns of expenditure for the worse. As such, opportunities for tourist and visitor expenditure, any potential variation in expenditure or visitor numbers, and consequent effects on turnover or employment are of key importance.


25.


Facilities or other notable points of visitor focus in the study area such as the Dunwich Heath Coastal Centre and The Norfolk and Suffolk Broads have been identified. This analysis is based upon a desk-based assessment reviewing the most visible facilities on websites such as VisitEngland or listed in tourism visitor datasets. The impact assessment will primarily be based upon the proposed East Anglia THREE project’s anticipated visibility, and on the likelihood of influencing visitor and tourist attitudes and behaviour towards these visitor facilities and locations.


26.


The significance of tourism impacts is determined through an understanding of the sensitivity of a receptor and the anticipated magnitude of effect.


Preliminary Environmental Information May 2014


East Anglia THREE Offshore Windfarm


Chapter 28 Socio-economics Page 11


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