28.7.2.2 East of England Key Visitor Attractions and Activities 92.
VisitEngland carries out an annual survey to determine the most popular visitor attractions in the East of England. The most popular paid and unpaid visitor attractions were Hylands House and Estate and Hatfield Forest respectively. These figures do not however include one of Suffolk’s main attractions; the National Trust’s Sutton Hoo visitor centre, near Woodbridge, which has achieved visitor numbers of over 100,000, or the Great Yarmouth Pleasure Beach, which received over 1.1 million visitors in 2013.
93.
The International Passenger Survey is carried out annually. The survey collects information on the activities visitors undertake. The top three most popular things to do in the East of England were ‘dining in restaurants’, ‘shopping’ and ‘shopping for clothes and accessories’. In 2011 / 12 Norwich was ranked the 9th most popular retail destination in the UK (Javelin Group 2011). Other common things to do included ‘visiting the countryside and villages,’ and ‘going to pubs’. Less prominent activities include golf, researching ancestry and visiting spa/beauty centres.
28.7.2.3 East of England Visitor Accommodation 94.
In 2012 VisitEngland carried out an accommodation audit in the East of England. This audit established the number of serviced establishments versus the number of non-serviced establishments in the area, and also specified the number of bed- spaces contained within these establishments.
95.
The greatest amount of serviced accommodation provision is located within Suffolk (33%). Whilst the majority of non-serviced accommodation is found in Norfolk (54%). In comparison with the other counties, Cambridgeshire has significantly fewer serviced and non-serviced accommodation.
96.
In terms of the number of serviced bed-spaces, both Essex and Norfolk hold around a fifth of the region’s stock, whilst Suffolk only holds around 10%. Although Norfolk has the majority of the East of England’s non-serviced accommodation, it has only about 40% of the region’s non-serviced bed-spaces. The largest share of non- serviced bed-spaces is found in Essex (44%), while only 3% of non-serviced bed- spaces are found in Cambridgeshire.
28.7.2.4 Domestic Nights and Spend 97. Norfolk and Essex account for approximately half of the East of England region’s domestic tourism volume and value6
6 The East of England region is made up of the following sub-regions: Norfolk, Suffolk, Cambridgeshire, Essex, Bedfordshire and Hertfordshire.
Preliminary Environmental Information May 2014
East Anglia THREE Offshore Windfarm
Chapter 28 Socio-economics Page 27
. For the most recent reporting period, 2010-12,
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