Norfolk was the most popular tourist destination, accounting for 27% of all domestic trips, 36% of bed-nights and 36% of expenditure. Whereas Suffolk only accounted for around 16-17% of trips, bed-nights and expenditure.
98. Domestic tourism in the East of England has suffered from the effects of the recession. Between 2008 and 2012 the average number of trips fell in most areas of the East of England. Most areas also witnessed a reduction in the average duration of stay. Norfolk and Essex also recorded reductions in average annual spend. Whilst Suffolk noted a fall in trips and nights, its average annual spend increased slightly. Only Cambridge has seen percentage increase in average annual trips, nights and spend over the three reporting periods.
28.7.2.5 Overseas Visitor Trips 99.
In terms of overseas tourism, Essex and Cambridgeshire are the most popular destinations in comparison with other parts of the region. In 2012 these two areas accounted for over half of overseas tourism trips in the East of England. Suffolk accounted for around a tenth of trips.
100. Between 2007 and 2012 the numbers of overseas trips in the East of England remained relatively stable with no significant falls or increases in numbers. The largest reduction in visitor trips was recorded in Essex (-13%), whereas Suffolk noted a slight increase (4%) in trips.
101. The majority of overseas visits were from those either on holiday or visiting friends or relatives.
102. Across the wider East of England, the total number of overseas trips in 2012 was 1.9 million. The majority of overseas visitors stayed with friends or relatives; nearly 30% stayed in either hotels or guesthouses. Very few visitors had their own homes or stayed in a rented house. These figures are generally similar to the figures for England as a whole.
28.7.2.6 Overseas Visitor Nights 103. In terms of overseas nights, as with trips, Cambridgeshire and Essex accounted for the majority of stays in comparison with the overall region. Moreover, these two counties collectively cover over half of the East of England’s overseas nights’ market. Again Suffolk accounted for around 10% of visitor nights. All four counties have experienced fluctuations in overseas nights between 2007 and 2012. The biggest change was recorded in Essex which saw an 15% decrease in nights from 3.5 million nights in 2007 to 3.0 million nights in 2012. The most recent figures in 2012 show that all counties have seen a reduction in the visitor nights from the previous year.
Preliminary Environmental Information May 2014
East Anglia THREE Offshore Windfarm
Chapter 28 Socio-economics Page 28
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