Insight
SLOT CABINET DESIGN Konami’s Concerto
Speaking to TI’s Chris Garrow, the main appeal of the new cabinet was that it was unlike anything Konami had produced before. “To be competitive, I believe Konami needed to add the HD resolution and speakers, it’s a great enhancement to an already great cabinet,” describes Mr. Garrow of the Concerto. “Tey launched the cabinet with new themes and features. As an operator, we want to have the latest high tech product on the floor. We knew this cabinet was one we needed.”
Hard Rock Sioux City Hotel & Casino’s Kelly Pace and Jeffrey Croes, Casino Slot Manager at Aruba Marriott Resort & Stallaris Casino, dismissed their own views about cabinet aesthetics in favour of cold-hard numbers. “We look at performance of the manufacturer on the floor based on how their percentage of win compares to the floor percentage,” said Mr. Pace. “Tese features are a nice add-on, but aren’t the real driver for our choices. It’s more about the performance.”
Economic drivers are also the prime concern of Juan José Rivas Soberon, Slot Director for CODERE México, who bases his decisions on a proven track record of results. “In the end, performance on the floor makes the decision for us,” say Mr. Soberon. “Te historic proven math on the games is a factor, but not all the games suit our players or all our locations, so it’s important to know your player to make him the best offer possible.”
Mr. Croes concurred, though he does think that the
industry is currently awash with LED. “Purchasing decisions have different factors; does the game theme provide a great math, will the cabinet be comfortable for the players, are the LEDs too much or too bright and is the sound a clean and crisp one, not too loud and/or adjustable by players? In the end, we would also like to see time on device by players on new cabinet, which will make them return and play their favorite game.”
Barona Resort & Casino’s Chuck Hickey is in agreement as regards the ‘suck it and see’ approach to trialing new cabinets, though his views on the extraordinarily colourful lighting are equally illuminating. “Frankly, it may be impossible to cut through the noise surrounding a new cabinet launch. On the other hand, I’m not sure you need to. I’m going to try just about anything – and my players are going to tell me what to buy more of.
“I agree that the “SPF” effect is troublesome,” says Mr. Hickey. “Tere are many boxes that I believed were over the top with retina burning, tan inducing lighting overload. Yet, I am frequently amazed at the ability of the player to either totally ignore all that or to blank it out. Lots of lights means little to me unless the player loves or hates it. However there are some games that are truly blinding and at least one that will be taken off my floor if the manufacturer doesn’t figure out a way to dim it down. It actually casts a shadow on the floor.”
Speaking to Konami’s Matt Reback about the tick-list NEWSWIRE / INTERACTIVE /
247.COM P51
Konami’s Concerto cabinet launched at G2E 2015. A successor to the Podium cabinet, Concerto features dual 27-inch high-definition touch screen monitors along with enhanced KP3+ platform processing power, a 19.5-inch video topper, and a proprietary new DynamicDash button panel.
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