Interactive SPORTS-BETTING ASIA - BETCONSTRUCT
Te ‘Asian View’ of sports-betting
Having expanded its presence in Asia in 2015, G3 discusses the Asian sports- betting market with the rapidly expanding iGaming provider, BetConstruct
George Voyatzis, Commerical Director, BetConstruct
George Voyatzis is the Commercial Director at gaming provider BetConstruct. Based in London, George has over a decade’s iGaming experience with his main focus on business development, software, sports betting, regulation and marketing in European, regulated and emerging markets.
The Asian View Sportsbook differs from European style views by providing greater visibility to betting opportunities categorised primarily by time and then by sport or league. This is especially active in-play and betting on football. Asian users like more time-focused and uniform layout of markets
P110 NEWSWIRE / INTERACTIVE /
247.COM
BetConstruct strengthened its presence in Asia in the summer of 2015. G3 spoke to BetConstruct’s George Voyatzis about the impact BetConstruct has made in the region and its current customer base in the Asian marketplace
George Voyatzis: Asia is a region that BetConstruct has always been active in, and we have been regular exhibitors at various shows in Macau and Manila for a number of years.
We are now working to have a full-time local presence and local staff to cater for our existing clients as well as help us grow exponentially in the region. It is the natural progression. Tis has also been in the case in Europe, Africa and South America in the last few years, with BetConstruct opening many new offices. Now having a stronger presence in Asia has allowed us to improve our customer service to our partners, which is something of the upmost importance. We have already seen an uplift in productivity.
Could you describe how BetConstruct’s Asian View Sportsbook has been localised to serve the needs of your partners in the Asia region and how it works in conjunction with your advanced Agent System software?
George Voyatzis: Our Asian View Sportsbook and Agent System products were developed to meet surging demand. It is crucial for the region’s
operators and players. It is important to note that we have developed the Asian View Sportsbook and Agent System with and for our partners. We have worked tirelessly in making sure it is optimised for the market and continue to ensure it is at the forefront technologically. Te Agent System complements our Sportsbook and again is something very important for the region, as up to 90 per cent of sports betting volume in Asia is based on the credit model. Giving our operators flexibility and market-leading solutions is one of BetConstruct’s main ethos.
Could you describe the differences between the presentation of sports books for the Asian market as compared to Europe - particularly the way that Asian players look at the categories very differently from the rest of the world?
George Voyatzis: It is worth noting that some parts of Asia do use the same layout as one would see amongst operators in European jurisdictions. However, the region does by large majority demand an Asian View Sportsbook. Tis differs from European style views by providing greater visibility to betting
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