Traditional sports - innovative thinking
It may seem that the sports betting market is saturated in Germany and Europe as a whole as the land-based and online offers appear to be quite similar in many aspects. It is not an easy task to differentiate between the companies and products involved and work in an innovative way
Te Tipwin team, as relatively new sports betting provider, has set its goal to focus its solutions to its customers and work in an open and approachable way. Te focus is right now solely on sports betting as Tipwin sees itself as a traditional bookmaker that has a clear offer for its customers.
A further precondition to success is that Tipwin's products are completely approved and must reflect all regulatory requirements. Tipwin received the sports betting licence in Malta in 2011 and then applied for a German licence. Te in-house software team also began creating new technology. Player focus was set at the forefront – that is quick, user-friendly, stable and secure. Te legal requirements for Germany were taken fully on board at the same time.
Having successfully completed the German application process and having received confirmation in June 2014 that all criteria had been fulfilled according to German law, the completed product range was then brought to the land-based market.
Numerous sports betting providers then quickly implemented Tipwin solutions so that Tipwin products could already be found in approx. 100 betting offices by the end of 2014. Tis increased to over 200 by mid-2015and today Tipwin solutions can be found in around 300 betting shops in Germany.
Te Tipwin partner company is active as sports betting provider and has a franchise contract
that compels keeping with a high legal standards as well as individual standards. All Tipwin betting shops have a similar appearance, adapting to each individual location. Naturally player and youth protection stand in the forefront – this is demanded and promoted by the Tipwin management.
Te Tipwin online portal was inaugurated in 2015. A separate portal for business partners can be found here alongside a wide range of sports betting offers. Franchise partners can purchase products from Tipwin and its partners or receive information on latest company or market developments. Players have access to the standard registration and payment possibilities alongside further service offers. At present bonus payments and ticket repurchases are being further developed. Tis strengthens even more Tipwin’s sports betting product range.
Tipwin is a family-owned company. At present there are 14 members of this family working for Tipwin. Te team has its own programming department with a total of 80 programmers and bookmakers. Te marketing department is currently increasing company awareness through social media channels.
Tipwin has sealed two sponsoring contracts with German Bundesliga clubs being one of the largest sports betting providers in the land- based market in Germany. Hannover 96 was the first club to be sponsored in the 2015/2016 season. Tis contract has been extended over
the 2016/2017 season. Tis season sees a new, exclusive 3-year contract for sports betting with the Champions-League participator Bayer 04 Leverkusen. Tis gives the Tipwin brand long- term impetus, promoting further expansion in Germany and also on the international market.
In alignment with the set goals, Tipwin received a licence to operate sports betting in Denmark in 2016. Product roll-out is about to begin here.
Continual increasing demand led Tipwin to become an active exhibitor of the ICE in London over the past two years. Te plans for the 2017 ICE presence are already underway with the biggest company presence ever so that all the new developments can be presented and naturally the team behind them.
Tipwin's quick and continual growth refutes the statement that success in the sports betting market in Germany or Europe is no longer possible. Te Tipwin team seems to have played the right card by focusing its product range and having in-house, self-developed solutions – made possible by a flat management hierarchy.
At the end of the day, further success for Tipwin and other market participants depends also on concrete regulatory conditions of the sports betting market in Europe, in Germany in particular. Te Tipwin team strives for regulation focused on quality features, guaranteeing player and youth protection as well as secure payment possibilities without the attractiveness of sports betting being impaired.
Interactive SPORTS-BETTING - TIPWIN
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