Insight
SLOT CABINET DESIGN Konami’s Concerto
Matt Reback Vice President of Marketing, Konami Gaming
Concerto: a chorus of approval for Konami’s cabinet design
Kelly Pace Slot Director at Hard Rock Hotel & Casino Sioux City, US
Jeffrey Croes Jeffrey Croes, Casino Slot Manager at Aruba Marriott Resort & Stallaris Casino
How much does slot cabinet design influence the purchasing decision of operators and what effect does the design have on player interaction? G3 quizzed slot operators from Mexico, the US and Aruba about Konami’s new cabinet, Concerto
Chuck Hickey V.P. Slot Operations at Barona Resort & Casino, US
At the G2E 2015 exhibition in Las Vegas we saw the launch of another new gaming cabinet, one amongst dozens of new hardware on the show floor that year. We discussed every aspect of the design, the ergonomics and the power-train driving the software and took photographs from every angle imaginable for the magazine. Te launch of the cabinet featured prominently in our November issue, and then, with our permanent fixation on new products and the feeling that we’d exhausted all possible coverage, we moved on to the next innovation. Like we always do. But then, something happened at ICE.
Chris Garrow Director of Gaming at Treasure Island Resort & Casino, Prairie Island Indian Community, Minnesota, US
Knowing that we were going to see Konami’s Concerto cabinet again in London, our expectation was that we’d be dusting off our G2E editorial after the show, and giving it a European ‘localised’ spin. But that didn’t happen. Te Concerto had a different story to tell.
Juan José Rivas Soberon Slot Director for CODERE México
P50 NEWSWIRE / INTERACTIVE /
247.COM
Speaking to Konami’s Director of Product Management, Steve Walther, and Vice President of Marketing, Matt Reback, they explained that in the three months since the launch of the Concerto in November 2015, Konami had installed over 2,000 cabinets in US casinos, with customers already placing re-orders. Tis was after the same G2E show were the industry was chastised for a lack of slots
innovation, and here was a machine turning that on its head. But why?
To answer that question we had to speak to operators, and so we approached casinos with first-hand experience of the Concerto to give us their frank appraisal of the new cabinet, its platform and games. We also asked Matt Reback to breakdown the creation process behind the Concerto, to give both a front and back of house view.
Agreeing to be interviewed, we spoke to Juan José Rivas Soberon, Slot Director for CODERE México; Chris Garrow, Casino Operations Director at Treasure Island; Kelly Pace, Slot Director at Hard Rock Sioux City Hotel & Casino; Chuck Hickey, V.P. Slot Operations at Barona Resort & Casino and Jeffrey Croes, Casino Slot Manager at Aruba Marriott Resort & Stallaris Casino.
LAUNCHING A NEW CABINET It seems that every new slots cabinet is launching
with home-cinema busting screens and speakers, PlayStation-bashing HD resolution, epileptic- unfriendly LEDs, multiple banks of touchscreens in a myriad of sizes and functions. So how do casino operators cut through all this noise when making their purchasing decisions?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132