This page contains a Flash digital edition of a book.
Interactive EIG 2016


Encouraging the iGaming industry to look outwards


EiG’s Curtis Roach looks at what’s in store in Berlin both now and into the future of gaming


Curtis Roach, Senior Producer, EiG


We all have our own idea of what the future of iGaming looks like but one thing we all agree is that it can only come through the innovation of both products and culture.


Tis year we’ll be presenting the 15th annual EiG (Excellence in iGaming) event. Its core objective has always been to reflect the change and continuous advancements occurring within the iGaming ecosystem. Tis year is no different, as the EiG agenda takes a stronger focus on what can be learned externally to help solve some of the industry’s most innate issues.


At the Arena Berlin this October Will Whitehorn, ex-President of Virgin Galactic will be discussing what it really takes to cultivate innovation. As company’s merge and expand, it can become increasingly difficult to develop and bring new innovations to market with the same agility as a small business or business start-up.


P114 NEWSWIRE / INTERACTIVE / 247.COM


Te mission statement for EiG this year is ‘Forging pathways to the future’. Tis article looks at where these new pathways, forged by outside industry ideas, can be found within the three day EiG programme.


STAYING AHEAD OF THE CROWD Virgin Galactic describe themselves as ‘Te


vanguard… defining the future of exploration’. Tey encourage a working culture of forward thinking and collaboration to push the boundaries, a mission every leading gaming company would like to list as their own.


Some of you may argue that the last real disruptors in the iGaming market were in-play betting and early cash-out while others will look to new products such as DFS or eSports as a way forward. I was recently surprised to see on the Forbes Top 100 most innovative company list (www.forbes.com/innovative-companies) that not one gaming company was ranked despite the industry’s equally large and increasing global


user base. Tis suggests to me that despite our great developments over the years we still have more to offer.


At the Arena Berlin this October Will Whitehorn, ex-President of Virgin Galactic will be discussing what it really takes to cultivate innovation. As company’s merge and expand, it can become increasingly difficult to develop and bring new innovations to market with the same agility as a small business or business start-up. Mr Whitehorn will share key lessons learned from his experiences launching the Virgin Galactic project and quite literally taking it to the stars and will then give an insight into how the gaming industry can learn from this.


DISCOVERING GOLD IN DATA It’s no secret that we now operate in an Omni-


channel environment, generating an abundance of consumer related data from phones, tablets, iwatches etc. Tis fact, coupled with the continued emergence of mega corporations springing from major industry mergers such as PaddyPower Betfair or the impending Ladbrokes/Coral deal, means that for a lot of the iGaming industry, gaining data on your customer is no longer an issue. Te challenge now comes in finding new and forward thinking ways to extract the value and loyalty from it.


A great addition to the EiG agenda is Golan Shaked, ex Group Director of bwin.party who is now the Chief Marketing and Commercial Officer for Deezer, market leading online music streaming service. Golan will be using his experiences in gaming and online music streaming to demonstrate the mechanics of what


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132