RETAIL & DAYTIME CLEANING
PULLING OUT ALL THE STOPS AT THE SHOPS
Amelia Baker from Tork manufacturer SCA considers how the retail washroom can help to improve our shopping experience – and be a contributing factor in enticing us back to the shops.
Our shopping experience has evolved considerably over the past 30 years. There has been a shift in focus from busy high streets to the US-style shopping mall where many retail outlets are grouped together under one roof.
But in recent years, these retail precincts have begun to lose trade due to the online shopping boom. According to the Office of National Statistics, online sales increased by just over 10% in January 2017 compared with the same month in 2016.
Suddenly there is no longer any need for us to be standing in check-out
46 | Tomorrow’s Cleaning
queues or jostled in overcrowded stores: instead we can carry on our retail pursuits in the comfort of our own homes. So shopping centres have reacted by upping their game and introducing incentives to lure us out of the house and away from our screens.
Retail managers have been pulling out all the stops to improve our shopper experience. For example there have been an increasing number of entertainment companies that specialise in providing magicians, balloon sculptors, kiddies’ trains and pop-up theatre shows in our malls.
Coffee shops are cropping up everywhere, sometimes as franchises in bookshops and other stores to create a friendlier retail space. And the few hard, utilitarian chairs that used to be supplied in shopping malls have been replaced with plush seats and cosy sofas.
When any facility upgrades its décor the washrooms need to follow suit. Toilets are an integral part of the experience in any retail mall and if the facilities are unattractive, inhospitable, or even unhygienic, shoppers will be discouraged from lingering long enough to be forced to visit the loo.
twitter.com/TomoCleaning
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
