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CLEANING SHOW REVIEW


THE SHOW MUST GO ON Last month, we made the trip down to That London for the Cleaning Show 2017, but you


already knew about that. Here, Tomorrow’s Cleaning Editor Matt Waring gives his thoughts on another successful trade show for the UK cleaning industry.


As I may have alluded to in our previous issue, this year’s Cleaning Show – the second held at the Excel in London after it made its triumphant return to the capital in 2015 – seemed to come out of nowhere, which was a strange contrast to the months of build up that we seemed to have for the Amsterdam ISSA/INTERCLEAN show last year, or even the 2015 Cleaning Show.


Maybe because, having been at Tomorrow’s Cleaning for a couple of years now, I’m no longer the fresh- faced youngster that I once was (no laughing!), so trade shows are no longer new to me and are instead just another part of the job? Whatever the reason, it came as a surprise when, as we were putting the final touches on the March issue, I was hit with the realisation that ‘oh wow, we go to London next week!’


The lack of major build up to the show in TCHQ did nothing to quell my


30 | Tomorrow’s Cleaning


excitement though as I boarded the train from Stockport to make my way down to the Big Smoke for this year’s premiere cleaning event. Trade shows are one of my favourite aspects of the job as, not only is it nice to get out of the office for a few days, it gives me the chance to see so many familiar faces under one roof and chat with you, our lovely readers. That, and it’s always nice for us out of towners to venture down to the big city! Either way, once we got down to Euston, schlepped our luggage across to the Excel on the DLR and set up our stand, I was about ready for the show to kick off.


One of the first things that I noticed at this year’s Cleaning Show, in comparison to its 2015 predecessor, was the size of it. Taking up a hall and a half at the Excel, the show was markedly bigger than it has been in previous years, and while it’s not quite at the Amsterdam level of ‘big’


yet, it’s encouraging to see both the growth of the UK cleaning industry itself, and the growing impetus placed on trade shows.


While the larger hall meant that there was space for more exhibitors, it also allowed several big-name exhibitors to expand their stand space and really pull out all the stops. From the likes of ICE and Kärcher, who massively increased their stand size compared to 2015, to companies such as Jangro, Northwood and Greyland, who went all-out with a double-decker bus, cocktail bar and ‘Hook a Duck’ (or should that be ‘Hook a Dook’?) game to draw people in.


The extra effort that so many exhibitors went to only served to help the Cleaning Show, making it that bit more entertaining not just for the visiting public, but for the exhibitors that manage to steal a minute away from their own stands too.


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