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T


look 2017 for Trends in Meetings


Kelly Clark, account manager at Roberts Event Group, discusses some of her expectations for the meeting industry in the year ahead. "In meetings, I am seeing more and more clients embrace technol- ogy: including the conference apps, attendee text alerts, advanced registration systems, and more. As this continues to grow, it will improve our post-conference analytics. In corporate and social events, everyone is looking for the most unique photo experience, from custom Snapchat filters to new and different photo booths."


She also is excited as big things are expected to happen in the Philadelphia hospitality industry this year, including large conventions and citywide events, such as the NFL Draft and RIMS 2017. “These will bring tourists to the area and


allow our city to shine," Clark notes. With regard to 2017 expectations for Roberts Event Group in particular, Clark says, “Our clients are relying on us to pro- duce events with unique themes, enter- tainment, décor and more. In 2017, I will continue to think imaginatively and cre- atively to provide distinct experiences for every client and their guests."


Tracy Cromeans is facility event associate for the Gettysburg Foundation Museum. In the coming year, she foresees meeting length growing shorter, but also envisions these groups seeking more one-of-a-kind experiences as part of their functions.


"What used to be done in three- to four- days is shrinking to two- to three-days for many companies,” says Cromeans. “Also, attendees are looking for unique meeting experiences, as an impactful event is one where attendees take home memories.


Attendees and planners also are looking for uniqueness in things like food and other amenities - small plates rather than banquet-style meals, healthy offerings, as well as fun, interactive learning experi- ences."


Continuing with this idea, Cromeans adds that planners will want to give their atten- dees memorable experiences when they attend events. "Giving meeting attendees an experience - and inspiration - rather than just another venue for a meeting is a growing trend. So is providing more opportunities for networking and learn- ing outside of traditional appointments or seminars - such as leadership training or team building in small groups - in a historic setting.”


Cromeans adds that technology will con- tinue to play a big role in meetings and events in 2017, too, “such as mobile apps


Mid-Atlantic EVENTS Magazine 71


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