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two in vogue venues. The Fillmore, which opened in October 2015, has already hosted 46 special events.


“People love the mix of industrial with elegance,” notes Gretchen McHale, director of sales for The Fillmore Philadelphia. “Everyone talks about our crystal chandeliers set against rusted steel and the flag of iconic Fillmore posters styled in the tradition of Betsy Ross. We have all the elements of a fine hotel ballroom or conference center – state-of-the-art sound, light and staging systems, flexible space and excellent food.”


The Fillmore, located in up-and-coming Fishtown, was the former home of the Ajax Metal Company plant founded in 1893. Features of the 142,000-square foot building include: vintage brick walls, exposed steel beams, a giant original chimney and an impressive smokestack that soars from its first floor through the roof. Moveable staging can be adjusted to suit small groups or large. Actually two music venues in one, the unusual space includes a two-level, 2,500-person capacity concert hall and The Foundry, which is a separate 450-patron area.


“Our space is visually interesting,” points out McHale. “In our first year, we have booked corporate meeting conferences and celebrations, nonprofit fundraisers, social parties and holiday events. We already have attracted repeat clients for networking gatherings.”


As for Hard Rock Café, it is a source of unending exhilaration for Dawn Bundick, the venue’s senior sales and marketing manager. “This is an amazing place. I come through the doors every day and each one of them is different and exciting. No other Hard Rock Café has the Philly experience. Our memora- bilia is authentic and ties in with the region as well as its native-born per- formers.”


Among many treasures, there is an orange silk robe worn by Marvin Gaye at the Spectrum during his Sexual


Mid-Atlantic EVENTS Magazine 23


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