Programming
Mr T. Sato of NHK-Japan
MEDIA 2020 – Meeting of minds
T
he second Media 2020 Conference was held for the first time in Asia. In his
welcoming speech, Dr Yan Cheng Sheng, Deputy Director-General of the International Department of the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China, said that the conference, inaugurated last year by Radio Romania is all about the future of media which has to adapt to the new environment. He added that traditional media has been shocked by rapid development in new technologies and platforms. Dr Yan Cheng Sheng stressed: “No media can do well under the new conditions on its own and that is why it is vital to expand the exchange of ideas and values between countries and regions.”
The President Director General of Radio Romania, Mr Ovidiu Miculescu, said he was ready to learn and to teach, to inspire and be inspired. He said that the east and the west face similar problems
18 ABU News
and challenges and they have to act together as a team in the interest of the broadcasting industry.
The Secretary-General of the ABU, Dr Javad Mottaghi, welcomed the delegates by saying that the ultimate purpose of media remains unchanged and it is to serve the audience. What is changing are the new platforms offered by the constantly evolving technologies.
The first session of the conference was about technical innovations. It focused on the development of Ultra High Definition TV and surround sound. Ms Wang Pei, engineer for CCTV, noted that 4K TV is making rapid progress in China and this year the number of 4KTV sets is expected to go over 20 million.
Mr Toni Fiedler of Fraunhofer informed the participants about the latest development in surround sound recordings focusing especially on sporting events.
In contrast, the second session was all about content. Mr John Maguire of France 24 gave practical examples of digital storytelling, which empowers local communities in Africa.
Mr Barry Keoohane, a media and communications specialist from Australia, asked the question: “When everyone is on every platform and we are all using the latest technology and techniques, what will separate us?” In his opinion that magic ingredient will be storytelling. He advised conference delegates to put people on air who have stories to tell. “It is even harder to engage with an audience now with so much media competition about, but great storytellers will help you do that,” he said.
The complex relationship between journalism and social media was discussed by a panel including Mr Toshiyuki Sato, special controller, Japan Broadcasting Corporation International, Mr Alexandre Pletser from RTBF,
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