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DATIA IN MOTION


DATIA is always on the move for its members! In this section, you will find out what DATIA’s committees are up to. Expect an update from one committee in each edition of DATIA focus. If you are interested in joining any of DATIA’s committees, please contact Laura Shelton at lshelton@datia.org


importance of this commitee and DATIA as a whole cannot be underestimated. Business is an interesting beast and for


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those who own their own company or are senior executives in one, the landscape is forever changing. We are faced with new drugs, technology, legislation and, on top of this, global issues such as oil prices and an ever changing economy. One thing is for sure: change is one of the


constant challenges we have to deal with in business and if we don’t change quickly and effectively enough, we will be leſt behind. Te importance of innovation in our industry is crucial to its development and survival. Our industry is so important and we owe it to our communities to continue to challenge the status quo. Te following sums up the importance of our industry:


“ Drug testing at work is the single most effective weapon we have against adult substance abuse”


— PATRICK DIXON INTERNATIONAL BUSINESS COMMENTATOR


Tere are three words that are important


to the International Commitee and will improve your business: strategy, networking and the term “international.” Now most of us know what these all


mean, but how many of you truly think about their significance in day-to-day business and, in particular, their relationship to our industry? So, lets have a look at each of these words and what they mean.


Strategy—a high level plan to achieve one or more goals under conditions of uncertainty Now we all know in business the


importance of having business plans, but 48 datia focus


business plans are only good if you have a strategy to execute your plan, enabling you to achieve your goals. If you can’t execute the plan through a well thoughtout strategy, you might as well rip it up and or file it to collect dust.


Networking—business activity by which groups of like-minded business people recognize, create, or act upon business opportunities How many of you turned up to the


recent DATIA conference or any business event for that mater and didn’t talk to new people? Again I have found that just talking to people creates opportunities, whether it is strategic relationships or new customers. Networking is one of the biggest ways to increase your business.


International—involving more than a single country, the term “international” as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. Remember we are living in a new age;


everything is available at an incredible, action-packed pace. No longer are we restricted to what goes on in our own backyard, but now we have to compete in a


Fall 2015


BY BRIAN DREW AND KIRK HARDY, CO-CHAIRS OF DATIA INTERNATIONAL COMMITTEE


International Committee


his article is a litle different from what you would expect from our International Commitee; however the


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