ROWCROFT
by Katherine Elliott W
hen Rowcroft launched its re-branded design and awareness campaign at Dartmouth’s Royal Naval
College two years ago, its aim was pro-actively to reach out to communities across South Devon. At the time, research indicated that less than 5% of people in the hospice’s catchment area were aware of many key facts about its funding and services including that 60% of its care is provided in the community, not in the grounds of the hospice. Two years on, Rowcroft’s communication campaign has had positive results; the hospice’s two flagship fundraising events have grown in popularity – both its paint-fuelled Colour Rush and ladies-only Sleep Walk broke previous records this year by selling out in record time. Its retail department is continuing successfully to target a wealth of new, loyal and engaged customers and a bright, colourful new logo is beginning to breakdown peoples’ perceptions of hospices as being dark, difficult places. Rowcroft continues to raise awareness of the incredible
work that takes place within the hospice and of the expansive range of services now available to people living with life-limiting illnesses, and their families. Giles Charnaud, CEO of Rowcroft Hospice, explains:
“Rowcroft has changed a lot over recent years. Our Inpatient care has become much more complex; we are providing care to people with increasingly high dependency requirements and are placing greater emphasis on community based care, within peoples’ own homes and nearer those who matter to them. We are also encompassing a wider range of health and social care professionals in our care services, including social workers, complementary therapists and spiritual support.” Rowcroft’s Community Team
Our job is about empowering the patient, helping them to feel in control at one of the most difficult times of their life.
provides physical, psychological, social and spiritual support to patients in their own homes. The team covers a three hundred square mile catchment area from Dawlish to Dartmouth and is headed by Associate Director of Patient Care Jo Pope. Jo currently manages the Clinical Nurse Specialists, Social Workers, Occupational Therapists, Complementary Therapists and Physiotherapists, as well as an Art Therapist, Music Therapist and the hospice’s Bereavement Service. Other members of the team include Rowcroft’s Specialist Palliative Care Consultant and the hospice’s administration team. Jo describes her team as ‘providing hospice care without walls.’ She explains, “When someone is diagnosed
with a life-limiting illness they may lose control of aspects of their life, so our role, alongside our health and social care colleagues, is to enable them as much control over their lives as possible. Travelling to a patient’s home means they can save the energy they would have expended travelling to an appointment. Our job is about empowering the patient, helping them to feel in control at one of the most difficult times of their life.” Rowcroft also offers its expansive range of community services to the families and carers of patients living with life-limiting illnesses. “We offer support to patients, their families, including children,” explains Jo, “but the level of support we provide is set by the family; we don’t set the goals, but can offer as much help as families require, helping with telling children bad news, and supporting them with
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164