B I D NEWS brand is designed to be inclusive. It can be used
by everyone and is a campaign and website address all in one, driving people to the website, which will be combined with the current Discover Dartmouth site. This will mak the most of the search traffic the latter site has built up over the last ten years. It will help refresh the combined site and integrate it with the marketing campaign which is more focused on those potential visitors where Dart- mouth is not already top of mind.
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“We love the brand and the campaign straplines – they sum up so many of Dartmouth’s brilliant qualities whilst also targeting the right people in this first campaign driv to take place during the next 5 years to attract visitors and investment into the town.”
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The photography for the website has been captured by Lorna Yabsley of Bang Wallop in Salcombe, a company with a long history of delivering top-quality images for large national campaigns.
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Lorna said: “I am absolutely delighted to be involved with the Dartmouth BID. It’s been a real challenge to be able to deliver on a high spec complicated brief within e
be
budget – we’ve delivered what should have been a five day shoot in three days! We’ve been blessed with good weather and the cooperation of all the good people of Dartmouth.”
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The photo-shoots for the campaign used local ‘models’ and were made possible thanks to the support of many companies and individuals:
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Dart Harbour provided a boat and cheery skipper fo an early morning shoot; Dart Adventures loaned Paddlele d
Boards, buoyancy aids and paddles to allow an intrepid team of boarders to get onto the river; Chris and Sallie Cooper brought out their 36ft catamaran onto the river for a shoot for free, sailing past the castles several times without a murmur of complaint! Café Alf Rescos donated coffee and bacon butties to all who helped – which was very welcome to those involved in the early e
e
al s
morning shoots! The Cove offered free makeup on the y
erboat Co. made its trains and boats available and made so much steam on the platform for Lorna you could barely see the train! Mitch Tonks opened his restaurant to the shoot and even provided a fresh spread of food, that the models were happy to try; Baxters Gallery were happy for our team to invade in the middle of the day for a shoot, without a moment of distress! The shoot also had help from businesses in the Old Market, especially Dart to Mouth Deli, who also allowed the models to carry flowers by Blackawton Blooms. Nigel Way said: “This shoot was vital to our campaign to show people actually enjoying the environment in so many different ways instead of simply using beautiful landscape images devoid of visitors. It was made possible thanks to the time and resources of many local businesses and people. We are so grateful to them all and can’t wait for everyone to see the final campaign.”•
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shoot days for models – though all the models already looked fabulous; The Dartmouth Steam Railway and Riv- de
iv-
Dartmouth style
Once you’ve been, you’ll want to come back every time.
for
Once you’ve been, you’ll want to come back every time.
Dartmouth style
Work in progress
Below are creative concepts developed by Advertising
agency Chaos to show how the campaign could look.
New images of Dartmouth have now been shot for use in the final campaign artwork.
Dartmouth style
Once you’ve been, you’ll want to come back every time.
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