Glasgow Business . 21
www.glasgowchamberofcommerce.com
TV AND WISDOM
to what had been around at its birth in 1957 and outlined how the business is now commercially focused and creatively led. He spoke about his ambition
to engage in “an intimate relationship” and a “deepening engagement” with audiences becoming more interactive than passive, due to the advent of tablets, smartphones and social media. He said that he was encouraged
by the fact that the overall STV audience had increased in the last 12 months – the first time it has done so in 10 years. He said that STV, in its transmission area, now has three times the audience of Channel 4, four times the reach of
Channel 5 and 20 times that of Sky One. Ahead of this year’s MTV
Europe Music Awards in the city, Richard Godfrey, Executive Producer, in an event hosted by the Hard Rock Café, spoke to delegates about business opportunities surrounding the awards. In addition, he gave the audience a breakdown of the history of the MTV Europe Music Awards. He went onto discuss the
important role of Te Hydro in securing the city as a destination. Te awards will bring visitors from all over the world to Glasgow to celebrate European music.
Chamber Chief Executive Stuart Patrick with Olympic gold medallist Katherine Grainger (left). Gilad Tiefenbrun, Managing Director, Linn Products (top). Richard Godfrey, MTV EMA Executive Producer and Richard Muir, Deputy Chief Executive, Glasgow Chamber of Commerce (above)
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