080


PROJECT / DENIM STUDIO, SELFRIDGES, LONDON, ENGLAND


a consistent colour temperature of 3000K. A bespoke sculptural ‘Line of Light’ feature was developed in conjunction with HMKM and manufacturer TM Lighting to lead shoppers from the entrance portal to the ‘Fit Studio’ area where customers can be measured and try on clothes. The ‘Line of Light’ features a row of RGB LEDs above an opal acrylic bar that is surface mounted to the lower ceiling and pendant mounted to the higher ceiling. It is fully programmable and usually set to a strong denim blue, but has the capability to be set to other colours during promotions or, for example, Christmas.


The ‘Line of Light’ introduces a strong visual feature into the space that visually links with the lighting found in the ‘Fit Studio’ fitting room.


The fitting rooms themselves have a graded translucent film that fades to clear vision glass at the top of each fitting cubicle. A white light pendant is suspended from the ceiling in each room, visible through the glass from the outside. The pendant changes to blue, in tune with the Line


DEUTSCH


Mit einem durch die in London ansässige Desig- nagentur HMKM entworfenes Innendesign, das ein Beleuchtungsdesign von PJC Light Studio aufweist, ist Denim Studio in Selfridges, London, die weltweit größte Denim-Konzession für Damen.


Ein


elegantes Beleuchtungskonzept war erforderlich, das sich


perfekt dem kürzlich renovierten Lad-


en anpasst. Ein maßgeschneidertes skulpturales ‘Lichtlinien’-Merkmal wurde durch den Hersteller TM Lighting entworfen, um die Kundschaft in die Um- kleidekabinen zu führen. Es weist eine Reihe von RGB LEDs über eine opale Acrylbar auf, die an die untere Decke oberflächenmontiert und an die obere Decke hängend montiert sind. Ein hängendes Weißlicht von Whitegoods hängt von der Decke in jeder Um- kleidekabine herunter. Alle


Punktquellen-Installa-


tionen innerhalb der Decke der Shop-Etage können je nach Wunsch mit Zubehörteilen für geringe


of Light, via a motion sensor when the customer enters the fitting room. If assistance is needed a button can be pressed inside the cubicle and the pendant flashes in order to attract the attention of staffers. The pendant returns to white when the room is unoccupied. The central fitting room area is wrapped in a sheer curtain that is lit from a ceiling cove in order to create a soft relaxing space, a space much removed from the adjacent frenetic retail area.


The not inconsiderable ambition of opening the world’s largest women’s denim concession, in a recently refurbished store, with a recently refurbished heritage style to protect, was certainly a challenging request. The lighting designers were asked to create a high quality design solution and integration that would achieve a unique and stunning interior. The project afforded those involved in it a great opportunity to define a new level of retail lighting, while introducing another high quality space to the Selfridges brand. www.pjclightstudio.com


Helligkeit eingestellt werden. Beleuchtungskörper von Lucent Lighting wurden in der unteren Decke in- stalliert, während die obere Kassettendecke Beleuch- tung von FLOS und Lucifero aufweist. Das Projekt bot jenen, die an ihm beteiligt waren, die große Chance, ein neues Niveau von Beleuchtung im Einzelhandel zu definieren.


ITALIANO


Il Denim Studio è frutto della progettazione realizzata dall’agenzia HMKM di Londra, è dalla progettazione dell’illuminazione degli interni realizzata dello Stu- dio Illuminazione PJC. La struttura, situata nei locali del grande magazzino Selfridges di Londra, presenta una progettazione di interni che lo rende il più vasto distributore Denim da donna di tutto il mondo. Era necessario realizzare una soluzione d’illuminazione che fosse elegante e contemporaneamente esaltasse il negozio appena rinnovato. La ditta manifatturiera TM Lighting ha realizzato un prodotto su misura di


Above The “Fit Studio” is the store’s fitting room. It features white pendants that change colour depending on if the room is engaged or not.


PROJECT DETAILS


Denim Studio, Selfridges, London, UK Client: Selfridges


Lighting Design: PJC Light Studio Interior Design: HMKM


LIGHTING SPECIFIED High coffer ceiling


Lucifero’s (Lucent) Lighting tracks + spot lights FLOS Snipper (Atrium) Flush recess adjustable downlight Low ceiling


Lucent Lighting Trimless recess gimbals with CDM-R16 and pin hole with LED 50plus Fitting rooms


Whitegoods round trimless LED Xicato CRI90+ Furniture integrated lighting (all 3,000K) Encapsulite Slimlite T5 fluorescent KKDC TiMi LED


Osram Powerflex Advance Feature light fittings


Both Line of Light and fitting rooms in collaboration with the architect HMKM and TM Lighting Lighting control Mode Lighting


prima qualità, la “Linea di Luce”, in grado di con- durre i clienti verso i camerini prova per mezzo di una fila di LED RGB collocati al di sopra di una barra acrilica opalescente fissata sulla superficie del soffitto inferiore e collocata pendente dal soffitto superiore. Una calata di lampada bianca realizzata da Whitegoods è sospesa dal soffitto in ciascuno dei camerini prova. Tutte le strutture dei punti luce del soffitto del negozio sono totalmente regolabili per mezzo di accessori dedicati all’abbassamento della luminosità. Installazioni della Lucent Illuminazioni sono state posizionate nel soffitto inferiore mentre il soffitto a cassettoni presenta installazioni della FLOS e Lucifero. Il progetto nel suo insieme ha dona- to a tutti quelli che lo hanno progettato e realizzato, la grande opportunità di stabilire un nuovo livello nel campo della distribuzione del settore illuminazione.


ESPAÑOL Con un diseño de interior creado por la agencia


HMKM, ubicada en Londres, y contando con un diseño de iluminación de PJC Light Studio, Denim Studio de Selfridges, Londres, es la mayor franquicia de ropa denim para mujeres del mundo. Era necesa- rio un concepto de iluminación elegante y respetuoso con la recién restaurada tienda. El fabricante TM Lighting desarrolló una característica de ‘Línea de luz’ escultural hecha a medida para conducir a los clientes a los probadores, contando con una hilera de LEDs RGB sobre una barra acrílica de ópalo montada en la superficie del techo inferior y colgada del techo superior. Una luz blanca de Whitegoods queda sus- pendida del techo en cada probador. Todos los equi- pamientos con origen puntual en el suelo de la tien- da pueden ajustarse completamente con accesorios de bajo brillo. Los dispositivos de Lucent Lighting se instalaron en el techo bajo, mientras que el arca del techo alto cuenta con iluminación de FLOS y Lucifero. El proyecto permitió a todos los involucrados contar tener gran oportunidad para definir un nuevo nivel de iluminación de tiendas.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174