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colour temperature, high Colour Rendering Index (CRI 94 and 90) and narrow, medium and wide beams (2x8°, 2x15° and 2x26°) to spot light both the articles on display as well as the pictures hanging on the walls. The light emission of the two versions is 800lm for the 10W luminaire and 2100lm for the 26W one.
The arrangement and angles of the lights have been conceived to ensure greater light intensity for dark furniture, where shoes and bags are displayed, and less in the “living” area, with special attention paid to the dazzling effect created by the reflec- tion of the shiny materials.
The basement floor is home to the storage rooms and another display area including a bar in which 14W Unisio recessed luminaires with retracted optics have been used, with medium-wide beams and CRI 90 to ensure
the same colour quality and visual comfort perfect for a lounge area.
Light in the display area on the basement floor is provided by 10W and 26W (CRI 90 and 94, medium and wide beam, 2x15° and 2x26°) Yori projectors, but in the recessed track version this time due to the low ceilings.
The finish of these luminaires is a special customised grey to effectively minimise and blend the projectors in with the colour of the walls.
In the storage and utilities area, sur- face-mounted 14W Unisio luminaires have been used with wide 2x26° beam and the 10W version of Yori on a recessed mounting rail.
Used in the courtyard, which is on a lower level than the street, is the 14W LED Rios with high IP rating (IP66), placed outdoors
above the entrances.
The interior designers Simone Ciarmoli and Miguel Queda of Milan-based CQS (Ciarmoli Queda Studio) have created a truly unique and highly evocative place, ideal for an exclusive brand like Jimmy Choo. The store succeeds in expressing great charm, creat- ing an inviting and highly elegant environ- ment thanks also to the choice of lumi- naires, their use and arrangement, carried out in collaboration with + Light in Milan. The project is the fruit of the extensive experience gained by the architecture and design firm CQS, which can boast alliances with prestigious fashion and luxury brands: in fact, for Jimmy Choo it had already cre- ated a pop-up store in Italy, its men’s stores in Tokyo and Hong Kong, and has worked for other brands in the yacht design sector.
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