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Left and below The ground floor of QELA includes a central area with displays lit from first floor ceiling level. Even at this distance the display podiums and mannequins are well lit, pulling them forward from the scene. Floor standing screens include linear uplight detail integrated to the base.
Bottom left The front entrance deliberately obstructs direct views into the boutique, creating a more private feel. The entrances are located on either side of the full height video screen. LED grazes the timber wall panels and LED display lighting illuminate the niches.