Glasgow Business . 41
www.glasgowchamberofcommerce.com Working with charities can bring companies a wide range of benefi ts
GIVE AND TAKE
G
lasgow’s business community is well known for its philanthropic largese over the centuries, from the bequests of James McGill and
Sir William Burrell in the 19th and 20th centuries to the munifi cence of modern entrepreneurs such as Sir Willie Haughey and Sir Tom Hunter – the lat er who recently received a Lifetime Achievement Award at Glasgow Chamber’s Inspiring City Awards and is a recipient of the prestigious Carnegie Medal of Philanthropy. However, it’s not just the wealthy that can
aff ord to give to charity today, as a growing number of companies are taking a strategic approach to their involvement with charities. In addition to the “nice warm fuzzy feeling” of giving to a good cause, companies are also looking to see how this involvement can support their corporate social responsibility (CSR) goals and align with their brand values, as well as provide positive PR and greater employee engagement. T ese companies are thinking beyond a
simple cash donation and the tax write-off . T ey are looking in terms of the support
they give and what form this takes – such as encouraging employee volunteering or payment in kind for products and services – as well as the benefi ts they want to derive from this engagement. Charities are equally aware of these
changing needs and are tailoring their approach so their propositions provide the company with something more tangible to them as an organisation, their employees and the communities they operate in. T is is particularly valuable to SMEs where their charitable involvement in their local
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60