This page contains a Flash digital edition of a book.
PROJECT PROFILE PROMOTION


BUDGET AT ITS BEST CLIENT: EASYGYM SUPPLIER: PRECOR


http://youtu.be/Ln2S-AreQh8


Watch the Oxford Street site taking shape


Precor has partnered with easyGym since its 2012 launch into the UK market, including the new Oxford Circus club (above) I


n just two years, low-cost health club operator easyGym has opened eight gyms in the UK, including a flagship site in London’s Oxford Street. A ninth site, in Tottenham, north London, is due to open in December. With gyms already open in Slough, Wood Green,


Birmingham, Southampton, Cardiff, West Croydon and Ilford – and another set to launch in autumn 2014 – easyGym has set out to bring new meaning to the term ‘budget gym’. Each site has been reconfi gured to align with the brand’s premium low-cost model, as easyGym CEO Paul Lorimer-Wing explains:


“Our philosophy has always been to provide a quality but affordable experience. Low-cost doesn’t mean basic. We strip out the frills to give great value, but still have Precor’s top of the range equipment, tasteful décor and quality fi ttings. “Our strap line – and philosophy – is to give people the


‘freedom to do more’ and, although we can’t be everything to everyone, we can be a lot of things to a lot of people.” The 2,414sq m (26,000sq ft) gym in London’s Oxford Street


– which opened in June 2013 – is the operator’s largest, where the fi tness area alone houses 25 per cent more equipment than the average easyGym. As well as 42 treadmills, 30 cross-trainers, 27 bikes and 14 Adaptive Motion Trainers (AMTs) – all from Precor’s Networked 880 Line with P80 consoles and Preva Networked Fitness – there are 10 Concept2 rowers, two StairMaster steppers and an 8.5m TRX frame. Alongside this, a number of


strength zones include a fi xed resistance area with Precor Discovery Selectorised


equipment, a more advanced section with 15 cable machines and Precor Discovery plate-loaded equipment, and a third large area for free weights. Opened in August, Southampton offers another expansive


gym fl oor – 1,950sq m (21,000sq ft) – with a range of Precor equipment. Meanwhile, existing clubs at Ilford and Slough are now benefi ting from refurbishments, and a mixed martial arts area has been introduced in Croydon. Wood Green is also undergoing a refurb to include additional Precor Discovery plate-loaded stations, FTS Glides and Icarian Superbenches. The majority of easyGym locations offer Precor’s Preva


Media Package, which features on all cardio equipment and is free for the fi rst month and then charged at £1.99 a month. Delivered via the P80 console in a format designed for the in- motion exerciser, the media package allows members to watch TV, browse the web, check emails and plug in their iPod. Only customers paying for the Preva Media Package have access. Jez Whitling, sales director for Precor UK, says: “We’ve


partnered with easyGym from the beginning, installing equipment with the Preva Media Package into its facilities. This functionality has enabled easyGym to buy top of the range Precor equipment and offer an unrivalled entertainment option, but still charge a low membership fee. Members can decide to pay a little extra, and this helps pay for the equipment investment.” easyGym plans to grow its


Members can try the Preva Media Package for free for one month November/December 2013 © Cybertrek 2013


portfolio to 50 clubs in the next few years, and take the brand into Europe. For more information: www.precor.com


Read Health Club Management online at healthclubmanagement.co.uk/digital 91


PHOTO: STUART HOLT


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100