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HEALTH CLUB MANAGEMENT WELCOME TO


Health Club Management is IHRSA’s European Strategic Media Partner


p72 Adam Parr and Sir Keith Mills of Sported (above left and right) on the foundation’s efforts to fulfil the legacy promise of the 2012 Olympics


p49 Justifying investment in functional training CONTENTS


03 Editor’s letter Tapping into wellness tourism could help health clubs drive revenue, build communities and bring in new markets, says Kate Cracknell


06 Letters If clubs look after their PTs, it could positively impact member churn, says Jack Malin of Your Lifestyle


10 News round-up LA Leisure launches new LAX health club brand, and Finnish operator Livia opens ladies-only club in Essex


18 International news Hard Candy Fitness continues its global rollout, and female-only chain Vivafit signs a deal for Oman


20 People news Nathalie Smeeman joins EHFA as its new executive director


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22 IHRSA update Anna Rounaja of Hukka Oy considers success in the Finnish fitness market, and IHRSA publishes its latest European report


26 ukactive update David Stalker explains how investors are being attracted back to the fitness sector


28 Competitive edge Cross the Arctic with huskies, or undertake a snow-shoe trek through the Pyrenees this winter


29 Diary dates Spa Life UK takes place in November, followed by SIBEC Europe in Marbella, Spain


30 Members’ choice A report on the third annual Health Club Awards, which took place during LIW in September


Read Health Club Management online at healthclubmanagement.co.uk/digital


32 Everyone’s talking about... Obesity as a disease Will the classification of obesity as a disease in the US bring better treatment, or will it take the onus to lose weight away from the individual?


34 Interview Ian Kearney The UK GM of low-cost operator Fit for Free talks to Kate Cracknell about how it can charge a membership fee and still be ‘free’


41 Perceived value As part of his retention series, Dr Paul Bedford takes a look at how UK facilities currently rate in terms of perceived value for money


49 Does it pay to be functional? How are operators justifying the investment in functional training, and are they reaping the rewards?


November/December 2013 © Cybertrek 2013


p56 Global opportunities for wellness providers


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