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LIW REVIEW


Where th industry


LIW T


New products, new trends, new ideas. Lorraine Francisco takes a look back at Leisure Industry Week 2013


hree-days of jam packed activity – including live Q&As, celebrity appearances and live demonstrations – welcomed


visitors at this year’s LIW 2013, which took place at the Birmingham NEC on 24–26 September. LIW covers the entire leisure


industry, with the show split into six zones: Health & Fitness, Play & Attractions, Leisure Facilities, Sport, Pool & Spa, and Eat & Drink. A popular re-introduction this year


was the live working swimming pool feature, the STA Swim Zone, which returned to LIW after a few years’ absence. The STA organised interactive demonstrations within the dedicated Swim Zone across the three days. Another returning feature was


LIW Live, a live stage offering visitors demonstrations of fi tness trends, plus interviews with sporting legends. A major feature of LIW is the free-


to-attend education programme, which this year featured keynotes from David Stalker, CEO at ukactive; Stuart Turner, head of standards and qualifi cations


November/December 2013 © Cybertrek 2013


at SkillsActive; and Zoe Cooper, business development manager at the STA. Stalker spoke about the opportunities


for the sector to grow in today’s environment, and outlined the work ukactive is doing with its Let’s Get Moving campaign to place community exercise professionals within GP practices. A pilot of the programme saw 504 people engaged, notching up a total of 48,000 active hours. David Cameron has commented on the programme, saying: “I’m delighted to support ukactive as it launches its plans to help embed physical activity into the DNA


Andre Agassi (top left) launched his new BILT range of equipment at LIW, with scores of other exciting new product launches at the show


of our communities by getting more people, more active, more often.”


NEW PRODUCT LAUNCHES LIW 2013 saw a wide range of new product launches, including… Beaverfi t’s The Gym Box – a


collapsible, portable functional training rig with the option of adding a range of training equipment: two kettlebells, two sandbags, two TRX Force kits, one TRX Riptrainer and also one Ankorr resistance harness.


Read Health Club Management online at healthclubmanagement.co.uk/digital 61


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Health & Fitness at Leisure Industry professionals to do business with le Visiting LIW gives you the spark of ins


Join us in September and: • See what’s new from top brands Queenax, Pulse Fitness, Precor, M


2013 24-26 Sept 2013 · NEC Birmingham UK


• Keep on-trend with over 100 hour National Convention (CPD accred


• Enjoy live demos of new training a competitions and hear from some


Register today for FREE entry (saving £30)


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